E-commerce Growth & Paid Media Specialist

Evolving Solution Services; Los Angeles (CA); On-site; USD 39,000 - 41,000; Full time

Job summary

Lemonsoda is seeking an E-commerce & Performance Marketing Specialist to manage digital commerce across Shopify, marketplaces, and paid media. This is a hands-on role responsible for improving traffic, conversion, and revenue while coordinating across Amazon, Meta, Google, and retailer channels.

This position is based in-office at the Northridge location. You will analyze performance, implement promotions, and collaborate with creative teams to test assets, create landing pages, and improve

Qualifications

• 3+ years of experience in e-commerce, performance marketing, marketplace management, or a related digital marketing role.
• Hands-on experience managing Amazon Ads.
• Hands-on experience managing Meta Ads and Google Ads.
• Experience with Shopify and marketplace product listings optimization.
• Strong understanding of sponsored search, paid social, paid search, campaign optimization, and budget management.
• Strong understanding of SEO best practices.
• Experience coordinating organic social content and UGC preferred.
• Strong analytical skills and experience creating weekly and monthly performance reporting.
• Understanding of metrics including ROAS, CPA, conversion, revenue.

Responsibilities

• Build, manage, and optimize advertising campaigns across Amazon Ads, Meta, Google, Target Roundel, Wayfair, Faire, and other relevant platforms.
• Lead improvements to Meta and Google advertising supporting the Lemonsoda Shopify business.
• Manage campaign budgets, pacing, bidding, audiences, keywords, placements, and creative testing.
• Monitor performance across ROAS, ACOS, TACoS, CPA, conversion, revenue, and profitability.
• Recommend budget shifts and optimizations across channels based on performance and business priorities.
• Partner with internal and external creative resources to develop and test advertising assets.
• Support paid media planning for promotions, product launches, seasonal campaigns, and other key business moments.
• Manage day-to-day updates and optimization of the Lemonsoda Shopify site.
• Maintain product pages, collections, pricing, promotions, imagery, descriptions, and site content.
• Coordinate site execution for new product launches, promotions, and seasonal campaigns.
• Monitor site traffic, conversion rate, average order value, revenue, and customer behavior.
• Identify and test opportunities to improve site navigation, merchandising, product discovery, and conversion.
• Create and optimize landing pages supporting paid media campaigns and product launches.
• Troubleshoot site issues and coordinate with developers or external partners when needed.
• Ensure pricing, promotions, inventory availability, and messaging remain accurate across the site.
• Maintain and optimize product listings across Amazon, Target, Wayfair, Faire, and other marketplace channels.
• Improve product titles, descriptions, imagery, keywords, attributes, and other listing content.
• Monitor listing performance, content accuracy, product availability, customer reviews, and marketplace requirements.
• Identify opportunities to improve organic visibility, advertising efficiency, and conversion within each marketplace.
• Coordinate marketplace updates for new products, promotions, and launches.
• Help transition advertising and marketplace responsibilities from the current external agency to internal ownership.
• Support day-to-day management of Lemonsoda’s organic social media channels.
• Coordinate posting, basic content planning, and community engagement.
• Identify and coordinate UGC opportunities that can support organic social, paid advertising, product pages, and marketplace listings.
• Help source, organize, and repurpose creator and customer content across marketing channels.
• Partner with creative resources to ensure the brand has the content needed to support advertising and e-commerce initiatives.
• Provide weekly and monthly reporting across paid media, Shopify, and marketplace channels.
• Translate performance data into clear insights, recommendations, and next steps.
• Maintain performance benchmarks and track results from campaign, listing, and site changes.
• Provide strategic direction while remaining closely involved in daily execution.

Skills

Analytical skills

Budget management

Campaign optimization

SEO knowledge

Tools

Amazon Ads

Meta Ads

Google Ads

Shopify

Target Roundel

Wayfair

Faire

Job description

Lemonsoda is seeking an E-commerce & Performance Marketing Specialist to manage digital commerce across Shopify, marketplaces, and paid media. This is a hands-on role responsible for improving traffic, conversion, and revenue while coordinating across Amazon, Meta, Google, and retailer channels.

This position is based in-office at the Northridge location. You will analyze performance, implement promotions, and collaborate with creative teams to test assets, create landing pages, and improve