E‑Commerce Growth Lead: Multi‑Channel Strategy

L'oreal Usa; Mainland (PA); On-site; USD 90,000 - 120,000; Full time

Job summary

L'oreal Usa is seeking a results-driven E-commerce Strategy Lead to define online and multi-channel growth plans, aligning with brand identity and business objectives.

You will identify opportunities across e-commerce, m-commerce, social commerce; drive profitability of e-boutiques, optimize traffic, monitor purchase path, and collaborate with Supply Chain and Finance to set up orders and delivery.

Responsibilities

• Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives (including e-boutiques, e-retail and e-tail, mobile commerce, social commerce…)
• Drive sales, ensure profitability and growth of the e-boutiques, e-retail/e-tail sites if relevant
• Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
• Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt the strategy
• Track and measure site & Business performance to increase programs ROI
• Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance

Job description

L'oreal Usa is seeking a results-driven E-commerce Strategy Lead to define online and multi-channel growth plans, aligning with brand identity and business objectives.

You will identify opportunities across e-commerce, m-commerce, social commerce; drive profitability of e-boutiques, optimize traffic, monitor purchase path, and collaborate with Supply Chain and Finance to set up orders and delivery.