Director, D2C Growth & Commercial Strategy

L'Oréal; New York (NY); On-site; USD 138,000 - 200,000; Full time

Job summary

L’Oréal in Hudson Yards, New York City, seeks a Director, D2C Commercial Strategy for Lancome to lead commercialization and sales planning for the D2C eCommerce channel. You will partner with Marketing and Sales to drive KPI results through data-driven product, pricing, and assortment decisions.

The role emphasizes strategic planning, collaboration with channel owners, and budget allocation to maximize D2C performance, with a focus on promotions, launches, and customer loyalty initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years experience in direct-to-consumer with merchandising and commercialization exposure.
• Experience with product sampling, engraving and customization & gifting.
• Ability to translate data into actionable business plans.
• Creative problem solving and prioritization skills.
• Ability to build effective partnerships at all levels.
• Strong analytical and quantitative skills.

Responsibilities

• Develop and implement the D2C traffic channel strategy and calendar.
• Conduct in-depth analyses of category performance and activation results to inform strategy.
• Influence budgeting and forecasting to optimize resource allocation.
• Develop comprehensive launch plans for new products and initiatives for the D2C channel.
• Create promotional strategies to drive sales, engagement, and loyalty.
• Manage D2C product assortment including exclusive offerings and bundles.
• Collaborate with D2C Sales Planner for forecasting and inventory planning.
• Act as D2C lead for launch activations and promotional events.

Skills

D2C

Sales Planning

Data Analysis

Strategic Thinking

Stakeholder Management

Budgeting

Education

Bachelor's degree in Marketing/Business

Job description

L’Oréal in Hudson Yards, New York City, seeks a Director, D2C Commercial Strategy for Lancome to lead commercialization and sales planning for the D2C eCommerce channel. You will partner with Marketing and Sales to drive KPI results through data-driven product, pricing, and assortment decisions.

The role emphasizes strategic planning, collaboration with channel owners, and budget allocation to maximize D2C performance, with a focus on promotions, launches, and customer loyalty initiatives.