VP of Digital Growth & E-Commerce

GSM Outdoors; Irving (TX); On-site; USD 180,000 - 300,000; Full time

Job summary

GSM Outdoors is seeking a visionary Vice President of Digital Marketing to architect and execute an enterprise-wide digital growth strategy across 50+ outdoor brands. You will lead Digital Marketing, Ecommerce, Amazon Marketplace, and App Marketing while driving omnichannel growth and revenue.

You will shape a data-driven, customer-centric digital roadmap, build high-performing teams, and partner with the CMO and executives to align digital initiatives with business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
• MBA or Master's degree preferred.
• 10+ years of progressive leadership experience in Digital Marketing, Ecommerce, Performance Marketing, or Digital Commerce.
• Minimum 3 years of executive leadership experience at the Vice President or Senior Director level.
• Proven success leading enterprise digital marketing strategies for multi-brand organizations.
• Experience managing large digital marketing budgets with measurable ROI.
• Deep expertise in: Performance Marketing, Ecommerce, Customer Acquisition, Amazon Marketplace, SEO/SEM, Conversion Rate Optimization, Marketing Analytics, Customer Journey Mapping.
• Experience leading in-house web development and ecommerce teams.
• Strong understanding of omnichannel retail strategy.
• Exceptional financial, analytical, and strategic planning skills.
• Outstanding communication and executive presentation abilities.

Responsibilities

• Lead Enterprise Digital Strategy across a portfolio of 50+ outdoor brands.
• Drive omnichannel revenue growth by integrating DTC, marketplace, retail, and app marketing strategies.
• Oversee enterprise digital marketing, eCommerce operations, marketplace strategy, customer acquisition, and digital product marketing.
• Build executive dashboards and KPI scorecards with actionable insights.
• Oversee the performance and optimization of 50+ brand websites.
• Lead Amazon & Marketplace Growth strategies including Sponsored Products/Brands/Display and DSP.
• Develop customer acquisition, engagement, and retention strategies for connected ecosystems (HuntStand, DeerCast).
• Foster high-performing, cross-functional teams and executive stakeholder alignment.

Skills

Digital marketing leadership

Executive leadership

Marketing analytics

Omnichannel strategy

Performance marketing

Education

Bachelor's degree in Marketing or related field

MBA or Master's degree preferred

Tools

Web analytics

CRM platforms

Job description

GSM Outdoors is seeking a visionary Vice President of Digital Marketing to architect and execute an enterprise-wide digital growth strategy across 50+ outdoor brands. You will lead Digital Marketing, Ecommerce, Amazon Marketplace, and App Marketing while driving omnichannel growth and revenue.

You will shape a data-driven, customer-centric digital roadmap, build high-performing teams, and partner with the CMO and executives to align digital initiatives with business goals.