E-Commerce Director

Sunny Health & Fitness; California; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401k Matching

Paid Sick Leave

7 Paid Holidays

Paid Vacation

Employee Discounts

Job summary

Sunny Health & Fitness seeks an innovative E-Commerce Director to lead and scale our digital commerce strategy across all online channels, driving revenue growth and strengthening the brand’s online footprint.

This hands‑on leader will own analytics, UX improvements, merchandising, paid media, SEO/SEM, and CRO while guiding cross‑functional teams and external partners to deliver measurable results in a fast‑paced retail environment.

Qualifications

• 7+ years in digital marketing and e-commerce with leadership experience.
• Proven ability to scale e-commerce operations and revenue.
• Strong knowledge of online retail, omnichannel strategies, and DTC best practices.
• Advanced skills in web analytics, paid search, SEO/SEM, and automation.

Responsibilities

• Define and execute a comprehensive e-commerce strategy aligned with company goals.
• Oversee website operations, UX/UI, performance, and merchandising.
• Own digital marketing across paid media, SEO, SEM, social, affiliates, and marketplaces.
• Lead CRO and A/B testing to improve conversion and AOV.
• Manage cross-functional teams and external vendors to maximize ROI.
• Drive content strategy, product launches, and campaign calendars.

Skills

Digital Marketing

E-commerce Leadership

Analytics & GA4

Team Leadership

DTC

Education

Bachelor's or Master's degree in Marketing, Business, or related field

Tools

Google Analytics/GA4

Google Ads

SEO/SEM

Marketing Automation

Job description

Position Overview: Sunny Health & Fitness is seeking a visionary and results-driven E-Commerce Director to lead and scale our digital commerce strategy across all online channels. This role is responsible for overseeing the development, execution, and continuous optimization of our e-commerce platforms to drive revenue growth, enhance user experience, and strengthen our brand's digital footprint. The ideal candidate is a hands-on leader with a strong analytical foundation and a deep understanding of e-commerce best practices, digital marketing, and performance-driven retail environments.

Strategic Leadership & Digital Growth

• Define and execute a comprehensive e-commerce strategy that aligns with company objectives and drives top-line revenue growth.
• Lead cross-functional initiatives that impact digital sales, site performance, customer experience, and overall profitability.
• Establish clear goals, KPIs, and performance benchmarks; regularly report on results and recommend strategic improvements to senior leadership.

E-Commerce Operations & Website Management

• Oversee day-to-day website operations, including UX/UI enhancements, platform performance, and merchandising strategy.
• Identify and remove friction points in the digital customer journey to improve conversion rates and increase customer satisfaction.
• Direct the prioritization and implementation of website enhancements in collaboration with internal stakeholders and external agencies.

Digital Marketing & Traffic Acquisition

• Own and drive digital marketing strategies across paid media, SEO, SEM, social media, display advertising, affiliate programs, and marketplaces.
• Partner closely with the marketing team to develop integrated campaigns that maximize traffic and drive e-commerce revenue.
• Leverage analytics tools (Google Analytics, GA4, etc.) to assess performance, identify growth opportunities, and guide budget allocation.

Customer Experience & Conversion Optimization

• Continuously refine the user experience across desktop, tablet, and mobile devices.
• Lead A/B testing and CRO initiatives to improve customer engagement, reduce bounce and abandonment rates, and lift average order value.
• Ensure a consistent, on-brand, and frictionless journey from landing page to checkout.

Team & Vendor Management

• Lead, mentor, and develop a high-performing team across e-commerce, digital marketing, and creative functions.
• Manage relationships with third-party vendors, agencies, and technology partners to maximize output and ROI.
• Align internal teams around e-commerce goals and ensure timely and accurate execution of digital initiatives.

Content & Campaign Strategy

• Provide strategic direction on content creation, product launches, promotional calendars, and creative asset needs.
• Participate in planning and execution of photo and video shoots to support e-commerce and marketing efforts.

Additional Responsibilities

• Monitor emerging trends, competitive landscape, and evolving technologies to ensure continuous innovation.
• Stay current on best practices in retail e-commerce, customer acquisition, retention strategies, and analytics.
• Perform other related duties as needed in support of the department and organization.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 7+ years of progressive experience in digital marketing and e-commerce, with at least 3 years in a senior leadership or director-level role.
• Proven success in scaling e-commerce operations and driving measurable revenue growth.
• Strong understanding of online retail, omnichannel strategies, and direct-to-consumer (DTC) best practices.
• Advanced knowledge of website analytics, Google Ads, SEO/SEM, conversion funnels, and marketing automation.
• Demonstrated ability to lead and mentor cross-functional teams in a fast-paced environment.

Benefits:

• Medical, Dental, Vision Insurance.
• Life Insurance: Fully covered by the company.
• 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
• Paid Sick Leave
• 7 Paid Holidays
• Paid Vacation
• Company provides discounts for fitness equipment for our employees.