Brand & Growth Marketing Director

Sunny Health & Fitness; Northern (KY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

401k matching

Paid sick leave

Paid holidays

Paid vacation

Employee discounts

Job summary

Sunny Health & Fitness is seeking a Marketing Director to lead brand strategy, drive awareness, and support product launches across channels. The role combines hands-on leadership with a strong emphasis on digital marketing, content, and cross-functional collaboration.

The director will oversee brand campaigns, manage a marketing team, partner with Sales and Product Development, and optimize campaigns using analytics to boost traffic, engagement, and conversions.

Qualifications

• Bachelor’s or Master’s degree in Marketing or related field.
• 5+ years in senior marketing roles with proven digital marketing leadership.
• Experience in B2C or B2B retail environments with consumer brands.
• Strong knowledge of digital channels including SEO/SEM, paid social, email, display, affiliate, and marketplace.
• Proficient in analytics tools to inform decision-making.

Responsibilities

• Lead the development and execution of the brand strategy across channels.
• Develop marketing plans for new and existing products to grow brand and sales.
• Oversee integrated marketing plans across digital, PR, events, and traditional channels.
• Direct, coach, and align the marketing team with business objectives.
• Collaborate with Sales, Product Development, and creative teams to deliver campaigns.

Skills

Brand strategy

Digital marketing

Team leadership

Analytics & reporting

Cross-functional collaboration

Education

Bachelor’s or Master’s degree in Marketing

Tools

Google Analytics

Google Ads

WebTrends

Job description

Sunny Health & Fitness is seeking a Marketing Director to lead brand strategy, drive awareness, and support product launches across channels. The role combines hands-on leadership with a strong emphasis on digital marketing, content, and cross-functional collaboration.

The director will oversee brand campaigns, manage a marketing team, partner with Sales and Product Development, and optimize campaigns using analytics to boost traffic, engagement, and conversions.