Marketing Director

SUNNY DISTRIBUTOR INC.; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401k match

Job summary

Sunny Health & Fitness is seeking a strategic Marketing Director to lead brand and marketing initiatives across channels, shaping the brand identity, driving awareness, and supporting product launches with campaigns, content, and customer engagement strategies.

The role requires 5+ years in senior marketing, strong digital expertise, team leadership, and collaboration with Sales and Product teams. A proven track record in B2C retail marketing and strong analytics is expected.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 5+ years in senior marketing roles, with proven success in leading digital marketing initiatives.
• Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
• Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
• Proficient in analytics tools (Google Analytics, WebTrends, Google Ads, etc.).
• Deep understanding of content marketing, creative development, and social media trends.

Responsibilities

• Lead the development and implementation of the overall brand strategy.
• Develop marketing strategies for new and existing products to drive growth and sales support.
• Oversee integrated marketing plans across digital, PR, events, and traditional channels.
• Direct, manage, and coach the marketing team to deliver initiatives.
• Collaborate with Sales, Product Development, and creative teams to align marketing with commercial goals.
• Guide content production and manage social media presence to boost engagement.

Skills

Digital marketing

Team leadership

Content marketing

Analytics

Brand strategy

Education

Bachelor’s or Master’s degree in Marketing/Communications

Tools

Google Analytics

WebTrends

Google Ads

Job description

Position Overview:

Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company’s brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.

Key Responsibilities:

Marketing Strategy & Execution

• Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning.
• Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support.
• Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.

Team Leadership & Collaboration

• Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives.
• Partner with Sales and Product Development teams to align marketing efforts with commercial objectives.
• Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.

Digital Marketing & Content

• Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms.
• Manage and enhance the company’s social media presence, driving engagement and brand recognition.
• Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.

Data-Driven Marketing

• Conduct regular market research and competitive analysis to inform strategic decisions.
• Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns.
• Establish testing strategies to evaluate and refine programs for effectiveness.

Budget & Resource Management

• Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Monitor program performance and optimize spend across campaigns, platforms, and vendors.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.
• Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
• Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
• Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.
• Deep understanding of content marketing, creative development, and social media trends.

Benefits:

• Medical, Dental, Vision Insurance.
• Life Insurance: Fully covered by the company.
• 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
• Paid Sick Leave
• 7 Paid Holidays
• Paid Vacation
• Company provides discounts for fitness equipment for our employees.