Marketing Director

Sunny Health & Fitness; Northern (KY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

401k matching

Paid sick leave

Paid holidays

Paid vacation

Employee discounts

Job summary

Sunny Health & Fitness is seeking a Marketing Director to lead brand strategy, drive awareness, and support product launches across channels. The role combines hands-on leadership with a strong emphasis on digital marketing, content, and cross-functional collaboration.

The director will oversee brand campaigns, manage a marketing team, partner with Sales and Product Development, and optimize campaigns using analytics to boost traffic, engagement, and conversions.

Qualifications

• Bachelor’s or Master’s degree in Marketing or related field.
• 5+ years in senior marketing roles with proven digital marketing leadership.
• Experience in B2C or B2B retail environments with consumer brands.
• Strong knowledge of digital channels including SEO/SEM, paid social, email, display, affiliate, and marketplace.
• Proficient in analytics tools to inform decision-making.

Responsibilities

• Lead the development and execution of the brand strategy across channels.
• Develop marketing plans for new and existing products to grow brand and sales.
• Oversee integrated marketing plans across digital, PR, events, and traditional channels.
• Direct, coach, and align the marketing team with business objectives.
• Collaborate with Sales, Product Development, and creative teams to deliver campaigns.

Skills

Brand strategy

Digital marketing

Team leadership

Analytics & reporting

Cross-functional collaboration

Education

Bachelor’s or Master’s degree in Marketing

Tools

Google Analytics

Google Ads

WebTrends

Job description

Position Overview:

Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company’s brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.

Key Responsibilities:

Marketing Strategy & Execution

• Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning.
• Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support.
• Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.

Team Leadership & Collaboration

• Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives.
• Partner with Sales and Product Development teams to align marketing efforts with commercial objectives.
• Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.

Digital Marketing & Content

• Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms.
• Manage and enhance the company’s social media presence, driving engagement and brand recognition.
• Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.

Data-Driven Marketing

• Conduct regular market research and competitive analysis to inform strategic decisions.
• Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns.
• Establish testing strategies to evaluate and refine programs for effectiveness.

Budget & Resource Management

• Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Monitor program performance and optimize spend across campaigns, platforms, and vendors.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.
• Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
• Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
• Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.
• Deep understanding of content marketing, creative development, and social media trends.

Benefits:

• Medical, Dental, Vision Insurance.
• Life Insurance: Fully covered by the company.
• 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
• Paid Sick Leave
• 7 Paid Holidays
• Paid Vacation
• Company provides discounts for fitness equipment for our employees.