E-commerce CRO Specialist — Conversion & Growth Optimizer

Placements24; Houston (TX); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Electronics employee discounts

Job summary

Placements24 is seeking a data-driven E-commerce Conversion Rate Optimization (CRO) Specialist to maximize website performance from Randburg, Gauteng. You will analyze user behavior, design experiments, and implement changes to improve conversions and user experience.

You will collaborate with marketing, UX, and development teams to translate data insights into actionable strategies that drive sales and satisfaction. A strong background in CRO, testing, and analytics is essential.

Qualifications

• Experience as a CRO Specialist in ecommerce preferred.
• Strong analytical skills with data-driven mindset.
• Familiar with A/B testing, multivariate testing, and experimentation design.

Responsibilities

• Analyze website data, user behavior, and conversion funnels to identify CRO opportunities.
• Design and implement A/B and multivariate tests for pages and checkout flows.
• Develop hypotheses based on data and user research to guide tests.
• Collaborate with UX/UI and development teams to prototype testing variants.
• Monitor CRO performance metrics (conversion rate, bounce rate, AOV).
• Utilize analytics and CRO platforms (Google Analytics, Optimizely, VWO) to track results.
• Conduct usability studies and surveys to gain qualitative insights.
• Stay updated on CRO trends and best practices in ecommerce.
• Support marketing to ensure landing pages and campaigns are conversion-optimized.
• Promote a data-driven culture focused on continuous UX improvement.

Job description

Placements24 is seeking a data-driven E-commerce Conversion Rate Optimization (CRO) Specialist to maximize website performance from Randburg, Gauteng. You will analyze user behavior, design experiments, and implement changes to improve conversions and user experience.

You will collaborate with marketing, UX, and development teams to translate data insights into actionable strategies that drive sales and satisfaction. A strong background in CRO, testing, and analytics is essential.