Dynamics 365 Customer Insights – Journeys and Data Solution Architect

The DYN Collective; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

A technology solutions company in the United States is seeking an experienced Dynamics 365 Customer Engagement Solution Architect. This role requires deep expertise in Customer Insights to design scalable, insight-driven solutions on the Microsoft platform, bridging marketing, data, and CRM. Candidates should have over 5 years of experience with Dynamics 365 CE and knowledge of customer data platforms. The position emphasizes solution architecture and leadership in integrating customer engagement strategies.

Qualifications

• 5+ years working with Dynamics 365 CE and Power Platform.
• Hands-on experience with Customer Insights – Journeys.
• Strong understanding of customer data platforms (CDPs).

Responsibilities

• Design end-to-end customer engagement architectures.
• Lead implementation of customer data unification.
• Architect real-time customer journeys across multiple channels.
• Ensure solutions align with Microsoft best practices.

Skills

Dynamics 365 CE

Customer Insights – Journeys

Data governance

Personalization strategies

Integration with external systems

Job description

We are seeking an experienced Dynamics 365 Customer Engagement Solution Architect with deep expertise in Customer Insights – Journeys (CI-J) and Customer Insights – Data (CI-D). This role is ideal for someone who can bridge marketing, data, and CRM—translating customer engagement goals into scalable, insight-driven solutions on the Microsoft platform.

You will serve as a strategic advisor, owning solution design across customer data unification, segmentation, personalization, and real-time journeys, while ensuring alignment with broader Dynamics 365 and Power Platform architectures.

Key Responsibilities:

Solution Architecture & Strategy

• Design end-to-end customer engagement architectures leveraging Dynamics 365 Customer Insights – Journeys and Data
• Define customer data models, identity resolution strategies, and unified customer profiles
• Translate marketing, sales, and service objectives into scalable CI-J and CI-D solutions
• Act as a trusted advisor to stakeholders on customer engagement strategy, personalization, and data-driven decision making

Customer Insights – Data (CI-D)

• Lead implementation of customer data unification across multiple source systems (CRM, ERP, web, marketing platforms, third-party data)
• Define and configure data ingestion, mapping, transformation, and enrichment
• Design identity matching rules, measures, segments, and calculated insights
• Ensure data governance, privacy, consent, and compliance best practices

Customer Insights – Journeys (CI-J)

• Architect real-time and outbound customer journeys across email, SMS, push, and event-based triggers
• Design personalization strategies using unified customer data and behavioral signals
• Define event frameworks and customer triggers for real-time engagement
• Support journey performance optimization through insights, experimentation, and analytics

Integration & Platform Alignment

• Architect integrations between Customer Insights, Dynamics 365 CE apps (Sales, Customer Service), Power Platform, and Azure services
• Collaborate with technical teams on APIs, event streaming, and data pipelines
• Ensure solutions align with Microsoft best practices, scalability, and performance standards

Leadership & Delivery

• Lead discovery workshops, architecture sessions, and solution design reviews
• Mentor functional and technical consultants on CI-J and CI-D best practices
• Support pre-sales activities including solution design, demos, and estimations (if applicable)

Required Experience

• 5+ years working with Dynamics 365 CE and Power Platform
• Hands‑on experience with:
• Customer Insights – Journeys (real‑time journeys, outbound marketing, event‑based triggers)
• Strong understanding of customer data platforms (CDPs), customer identity resolution, and personalization strategies
• Experience integrating Dynamics 365 with external systems and data sources
• Ability to communicate complex technical concepts to both technical and non‑technical stakeholders

Preferred / Nice to Have

• Experience with Azure services (Event Hub, Data Lake, Functions, Synapse)
• Background in marketing automation, customer experience, or digital transformation initiatives
• Experience designing consent management and compliance‑focused data architectures
• Microsoft certifications in Dynamics 365, Power Platform, or Customer Insights