Dynamic Rental Sales Lead - Drive Revenue & Growth

TEC Equipment; Kent (WA); On-site; USD 74,000 - 112,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Paid holidays & vacation

Job summary

TEC Equipment is seeking a Rental Sales Representative to join our Kent, WA team on-site. You will drive rental revenue by sourcing new customers, expanding existing accounts, and protecting rate integrity through value-based selling.

Collaboration with Lease Sales and Contract Sales teams will uncover expansion opportunities and ensure optimal utilization and profitability. You will manage the front end of rentals, perform prospecting, and maintain a robust pipeline while aligning pricing with

Qualifications

• Education and/or experience equivalent to a Bachelor's Degree in Business, Management, or related field
• 2+ years of sales experience preferred
• Leasing, rental, transportation, or service industry experience preferred
• Effective communication skills
• Focus on the bottom line
• High level of ethics and integrity
• Strong business acumen
• Strong process management and managing through systems

Responsibilities

• Execute disciplined inside and outside sales activities to acquire new rental customers
• Conduct in person and virtual discovery meetings to understand customer operating needs
• Present rental solutions that align value, availability, and uptime to customer objectives
• Build and maintain a consistent rental sales pipeline through proactive prospecting
• Protect and grow rental rates through value based selling, not reactive discounting
• Expand existing accounts by increasing utilization, duration, and product penetration
• Maintain a working understanding of market demand drivers and seasonal trends
• Use the rental rate optimizer prior to quoting to evaluate forecasted gross profit
• Collaborate with regional leadership to establish and update published Card Rates
• Apply discounts strategically and only when justified by utilization and profitability goals
• Drive utilization by aligning customer demand with available rental assets
• Maintain active visibility in the local market through customer and prospect engagement
• Conduct monthly to quarterly assessments of competitor pricing, fleet mix, and availability
• Maintain competitor intelligence, turndown logs, and market data within Salesforce
• Communicate market insights to regional leadership to support pricing and fleet decisions
• Partner closely with Lease Sales and Contract Sales teams to uncover expansion opportunities
• Identify rental customers with long term or recurring needs suitable for Full-Service Lease
• Generate and transition qualified leads for Guaranteed Maintenance and PM Plus products
• Support conversion of rental customers into longer term contractual relationships
• Prepare and process rental agreements, inspections, and customer documentation
• Ensure customers meet insurance, licensing, and credit requirements prior to delivery
• Support accurate and timely rental billing on a weekly and monthly basis
• Assist with fuel tax documentation and mileage compliance requirements
• Document vehicle condition, customer damage, and ensure accurate rebilling
• Maintain awareness of rental fleet status, condition, and availability in assigned area
• Coordinate with service departments to schedule maintenance and minimize downtime
• Facilitate substitute vehicle placement to support rental and contract fleet uptime
• Reduce substitute vehicle duration through timely swaps and customer communication
• Ensure damage caused by customer operation is properly documented and billed
• Use reporting tools and dashboards recommended by the corporate lease team
• Analyze data from Enrich, Power BI, Geo Tab, and related systems to identify opportunities
• Apply insights to improve utilization, pricing discipline, cost control, and sales outcomes

Skills

Sales experience

Communication skills

Ethics and integrity

Business acumen

Process management

Education

Bachelor's Degree in Business, Management, or related field

Job description

TEC Equipment is seeking a Rental Sales Representative to join our Kent, WA team on-site. You will drive rental revenue by sourcing new customers, expanding existing accounts, and protecting rate integrity through value-based selling.

Collaboration with Lease Sales and Contract Sales teams will uncover expansion opportunities and ensure optimal utilization and profitability. You will manage the front end of rentals, perform prospecting, and maintain a robust pipeline while aligning pricing with