DTC Operations Lead: Shopify Merch & Growth

Blueroot Health; Middletown (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Blueroot Health is seeking a DTC Operations Manager to own the day-to-day health of our Shopify storefronts across fertility, bariatric/metabolic, and practitioner-trusted nutrition brands. You will own site and merchandising operations end-to-end—product setup, catalog accuracy, promotions, and PDP optimization—while coordinating with 3PL, CX, and reporting.

This hands-on role requires 3–5 years in ecommerce/DTC ops, Shopify mastery, and strong cross-functional collaboration to optimize PDPs,

Qualifications

• 3–5 years in ecommerce/DTC operations.
• Hands-on Shopify experience (catalog, merchandising, promotions, app ecosystem) with ability to work independently.
• Demonstrated ownership of site operations and merchandising execution.
• Strong coordination across fulfillment/3PL, supply chain, and CX.
• Comfort with reporting and analytics; fluent in spreadsheets and DTC KPIs.
• Strong understanding of digital shelf optimization, SEO, and CRO.
• Highly organized, self-directed, and able to manage parallel workstreams with minimal supervision.

Responsibilities

• Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts.
• Manage on-site merchandising: collections, navigation, PDP content, promotions, and landing pages.
• Execute site updates for launches, promotions, and seasonal campaigns across brands.
• Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path.
• Perform routine QA checks to identify and correct site errors, broken links, pricing issues, and content discrepancies.
• Assist with landing page creation and updates using existing templates and tools.
• Coordinate with marketing, creative, and brand teams to ensure website content is accurate and launched on schedule.
• Support implementation of merchandising best practices to improve product discoverability and customer experience.
• Manage and optimize PDPs including titles, descriptions, imagery, video, FAQs, and attributes.
• Drive on-site SEO and discoverability through keyword research, on-page optimization, and category best practices.
• Monitor and improve conversion rate, traffic quality, and sales performance at the SKU level.
• Partner with creative and brand teams to brief, test, and launch high-performing PDP content and visuals.
• Test and iterate on PDP elements (copy, imagery, layout, modules) to drive continuous improvement.
• Manage and optimize ratings, reviews, and Q&A strategies in partnership with CX and marketing.
• Analyze competitive landscapes (pricing, claims, content, reviews) and surface opportunities and risks.
• Ensure claims and content align with regulatory and compliance requirements for supplements/health products.
• Serve as the operational liaison between DTC, the 3PL and Supply Chain.
• Monitor order flow, fulfillment SLAs, and inventory sync; resolve exceptions.
• Coordinate with Customer Experience on order issues, returns, and escalations.
• Maintain recurring DTC performance reporting (revenue, conversion, AOV, traffic, fulfillment KPIs).
• Surface insights on site performance and operational bottlenecks; support the VP of Ecommerce with ad hoc analysis.
• Track and report on key digital shelf KPIs (conversion rate, content scorecards, organic search visibility).
• Support day-to-day administration of the subscription program (Recharge).

Skills

Shopify

Ecommerce ops

Coordination

Analytics

SEO

Documentation

Tools

Recharge

CMS

Excel

Job description

Blueroot Health is seeking a DTC Operations Manager to own the day-to-day health of our Shopify storefronts across fertility, bariatric/metabolic, and practitioner-trusted nutrition brands. You will own site and merchandising operations end-to-end—product setup, catalog accuracy, promotions, and PDP optimization—while coordinating with 3PL, CX, and reporting.

This hands-on role requires 3–5 years in ecommerce/DTC ops, Shopify mastery, and strong cross-functional collaboration to optimize PDPs,