DTC Marketing Manager

NEAT Method; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A leading company in IT Services and Consulting seeks a DTC Marketing Manager to drive customer acquisition and retention strategies. The role involves managing lifecycle marketing efforts via email and SMS, collaborating with creative teams, and optimizing website content. Ideal candidates will have 4-5 years of experience in e-commerce marketing, excellent analytical skills, and proficiency with CRM tools. Benefits include competitive compensation, flexible PTO, and remote work options.

Benefits

Competitive compensation

401(K) with company match

Flexible PTO

Health, Dental, Vision Insurance, HSA

Employee discount on products

Qualifications

• 4-5 years in DTC, e-commerce, or lifecycle marketing.
• Ability to manage agency relationships.
• Experience with home, lifestyle, or design brands is a plus.

Responsibilities

• Develop and execute lifecycle marketing strategies.
• Manage content calendar for email and SMS campaigns.
• Analyze customer data for segmentation and personalization.

Skills

Customer segmentation

Retention

CRM tools

Analytical mindset

Project management

Tools

Shopify

Hubspot

Klaviyo

Attentive

Job description

Overview:
The DTC Marketing Manager will drive the growth of NEAT Method's direct-to-consumer business. This role focuses on customer acquisition, retention, and lifetime value through lifecycle marketing strategies, with an emphasis on website content, email, and SMS. The ideal candidate has experience in e-commerce marketing and management, a strong analytical mindset, and a passion for customer engagement. This role will report to the VP of Marketing.

Key Responsibilities:

• Develop and execute lifecycle marketing strategies to acquire, retain, and engage customers
• Manage content calendar and execution for email and SMS campaigns related to DTC products
• Collaborate with Creative team to deliver on-brand campaigns and create visual assets
• Coordinate with Franchise Marketing Manager to ensure optimal user experience and strategic alignment
• Optimize website content, email, and SMS campaigns to increase sales and loyalty
• Partner with the Director of Product on site merchandising and promotional plans
• Analyze customer data for segmentation and personalization to boost lifetime value
• Work with external agencies managing paid advertising, SEO, affiliate, and PR efforts
• Monitor KPIs like conversion rates, retention, and revenue; adjust strategies accordingly
• Implement A/B testing and performance tracking in collaboration with development resources
• Stay updated on e-commerce trends and emerging technologies
• Work with Social Media & Community Coordinator on social, influencer, and partnership strategies

Qualifications & Experience:

• 4-5 years in DTC, e-commerce, or lifecycle marketing
• Experience with home, lifestyle, or design brands is a plus
• Strong understanding of customer segmentation, retention, and CRM tools
• Familiarity with Shopify, Hubspot, Klaviyo, Attentive, or similar platforms
• Experience managing revenue-focused email and SMS campaigns
• Ability to collaborate across teams and manage agency relationships
• Analytical mindset with data interpretation skills
• Excellent project management and attention to detail

Benefits:

• Competitive compensation
• 401(K) with company match
• Flexible PTO
• Remote work
• Health, Dental, Vision Insurance, HSA
• Employee discount on products

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

This job posting appears active; no indications of expiration are present.