Growth Marketing Manager - DTC & Ecommerce (Hybrid)

The Midtown Group; Gaithersburg (MD); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Performance bonus

Flexible schedule

Paid time off

Job summary

The Midtown Group in Gaithersburg is seeking a Digital Marketing Manager to lead and optimize our paid marketing channels. You will report directly to the CEO and be a pivotal force in our marketing strategy, ensuring effective ad spend management and driving e-commerce growth.

Ideal candidates will have hands-on DTC experience with a strong analytical background and the ability to execute successful campaigns. Salary ranges from $80,000 to $95,000, plus performance bonuses.

Qualifications

• Proven DTC e-commerce experience.
• Ability to analyze data-driven marketing performance.
• Experience managing paid media campaigns.

Responsibilities

• Oversee, optimize, and scale paid channels.
• Manage campaigns across Meta, Amazon, and TikTok.
• Analyze performance data to adjust strategies.
• Guide content creation for effective ads.
• Drive growth on Shopify and marketplace platforms.

Skills

E-commerce experience

Data analysis

Campaign management

Content strategy guidance

Hands-on execution

Tools

Meta Ads Manager

Shopify

Google Ads

Email/SMS marketing tools

Job description

The Midtown Group in Gaithersburg is seeking a Digital Marketing Manager to lead and optimize our paid marketing channels. You will report directly to the CEO and be a pivotal force in our marketing strategy, ensuring effective ad spend management and driving e-commerce growth.

Ideal candidates will have hands-on DTC experience with a strong analytical background and the ability to execute successful campaigns. Salary ranges from $80,000 to $95,000, plus performance bonuses.