DTC Email Marketing Specialist

My Amazon Guy; United States; À distance; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Permanent remote setup

EST schedule

Professional development

MAG School access

Résumé du poste

My Amazon Guy is seeking a data‑driven DTC Email Marketing Specialist to grow revenue through email and SMS for multiple brands, using Klaviyo and MailChimp. This role emphasizes lifecycle campaigns, performance optimization, and driving customer retention.

You will build automated flows, define segmentation and cadence, plan 6–12+ campaigns per client, run A/B tests, and analyze results to lift opens, CTRs, and conversions. Copywriting and data‑driven decision making are essential.

Qualifications

• 1+ year hands-on experience with Klaviyo or MailChimp.
• Experience building lifecycle flows that drive retention and revenue.
• Strong segmentation, personalization, and testing skills.
• Copywriting and visual direction for high‑performing email/SMS creatives.

Responsabilités

• Manage email and SMS performance and strategy across Klaviyo & MailChimp for 3–4 DTC brands.
• Define communication cadence, tone, segmentation, and performance targets for each brand.
• Build, test, and optimize automated flows, triggers, and segments for lifecycle and retention marketing.
• Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
• Plan and execute 6–12+ monthly campaigns per client, including offers, content, QA, and scheduling.
• Run A/B tests on subject lines, content, and offers to improve open rates, CTRs, and conversions.
• Create and manage lead capture strategies to grow subscribers.
• Analyze campaign and flow performance; deliver reports with actionable insights.
• Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
• Collaborate with Brand Strategists, Creative, and Website teams to align campaigns with brand strategy.

Connaissances

Email marketing

Lifecycle campaigns

Segmentation

A/B testing

Copywriting

Personalization

Outils

Klaviyo

MailChimp

Justuno

OptiMonk

Privy

Description du poste

DTC Email Marketing Specialist

• Work from home

• International

Job Description

We’re looking for a data-driven Email Marketing Specialist to help grow revenue through email and SMS channels (Klaviyo & MailChimp). This role is ideal for someone who enjoys building lifecycle campaigns, optimizing performance, and driving customer retention across multiple DTC brands.

Key Responsibilities

• Manage email and SMS marketing performance and strategy across Klaviyo & MailChimp for 3–4 DTC brands (with potential to scale).
• Define communication cadence, tone, segmentation, and performance targets for each brand’s owned channels.
• Build, test, and optimize automated flows, triggers, and customer segments for lifecycle and retention marketing.
• Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
• Plan and execute 6–12+ monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling.
• Run A/B tests on subject lines, content, and offers to continually improve open rates, CTRs, and conversions.
• Create and manage lead capture strategies (popups, forms, lead magnets) to grow and improve subscriber quality.
• Analyze campaign and flow performance; deliver reports with actionable insights and next steps.
• Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
• Collaborate with Brand Strategists, Creative, and Website teams to ensure campaigns align with overall brand strategy.
• Maintain organized campaign calendars and ensure timely, accurate execution.

Qualifications

• 1+ year of hands‑on experience with email/SMS platforms (Klaviyo & MailChimp preferred).
• Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
• Strong knowledge of segmentation, A/B testing, and personalization strategies.
• Copywriting and visual direction skills for high‑performing email/SMS creatives.
• Familiarity with popup and list‑building tools (e.g., Justuno, OptiMonk, Privy).
• Analytical mindset with experience in campaign reporting and optimization.
• Ability to manage multiple brands and campaigns simultaneously.
• Highly organized with strong attention to detail and clear, proactive communication.

Technical Requirements

• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• Camera with at least 1080p resolution

Why Join Us

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work‑from‑home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday‑Friday only
• Opportunities for professional development and career advancement

About My Amazon Guy

We are a full‑service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.

Employees Come First

Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.

Our Strength is in our People

“Employees are critical to us. It is on Ownership and Management to support every layer above them.”

– Steven Pope, Founder

Hear more of what our employees have to say.

• Check out our employee reviews

Our Core Values

These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, wepromote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.

Our mission: to be Earth’s most seller‑centric company.

Core Values

Learning
Never ending acquisition of knowledge and skills.

Eagerness
To get started. Keenness. Bias for fresh action.

Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.

Tech Savvy
AI fluency , type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.

Teaching
Help others learn, share your knowledge.

Manager Values

Multiply Yourself
Replace yourself to scale MAG. 1+1=3.

Soft on the People
Treat employees with respect and sincerity.

Compete
We are a team not a family. Crush your competitors. Play to win.

Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.

Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.

Work from any location

A Worldwide Team

We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.

We’re committed to fostering a culture of