DTC Ecommerce & Social Growth Manager

Sun Pharmaceutical Industries, Inc.; Town of Mount Pleasant (NY); On-site; USD 104,000 - 127,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life and disability insurance

401(k) plan

Paid time off

Job summary

Sun Pharmaceutical Industries, Inc (USA) seeks a Manager, DTC Ecommerce & Social Commerce to lead day-to-day direct-to-consumer ecommerce execution for Proactiv and other brands. You will own website merchandising, promotions, CRM programs and the TikTok Shop launch and ongoing management, partnering with cross-functional teams to drive revenue and retention.

Travel between Hawthorne and Princeton sites is required.

Qualifications

• Bachelor’s degree or equivalent relevant experience; 5+ years in DTC ecommerce, digital commerce or related consumer brand roles.
• Ownership of ecommerce site operations, merchandising, promotional execution and commercial performance.
• Strong working knowledge of CRM/lifecycle marketing, customer segmentation, retention and ecommerce KPIs.
• Experience managing at least one direct report or demonstrated people leadership capability; able to operate hands-on in a lean team.
• Strong analytical, project-management and cross-functional communication skills; experience working with agencies and technology partners.
• Experience launching or operating TikTok Shop or another social commerce channel.
• Experience in subscription ecommerce and beauty, skincare, wellness or consumer products.
• Experience with Salesforce Marketing Cloud or comparable CRM platforms; familiarity with ecommerce analytics, experimentation and site platforms.
• Travel between Hawthorne and Princeton sites required, as defined by business needs.

Responsibilities

• Own daily website merchandising and operational readiness, including navigation, product and collection pages, landing pages, banners, content updates and promotional placements.
• Own the integrated DTC promotional and content calendar, coordinating offers, product launches, seasonal campaigns and site updates from planning through quality assurance and execution.
• Partner with Technology, Operations and external vendors to resolve site issues, improve functionality and maintain accurate product information and customer experiences.
• Identify and execute conversion rate optimization opportunities through customer journey analysis, testing and merchandising improvements.
• CRM, Retention & Subscription Growth
• Lead lifecycle marketing strategy and execution across email, SMS and other relevant owned channels, including onboarding, nurture, cross-sell, upsell, replenishment and win back programs.
• Use customer insights, segmentation and testing to improve repeat purchase, customer lifetime value, subscription engagement and retention.
• Oversee campaign briefs, creative and copy coordination, audience selection, deployment, measurement and continuous optimization.
• Monitor CRM health and operational KPIs including deliverability, opt-outs, churn and list quality; manage marketing technology and agency relationships.

Skills

Ecommerce operations

Merchandising

CRM / lifecycle marketing

Team leadership

Analytics

Project management

Cross-functional communication

TikTok Shop

Social commerce

Subscription ecommerce

Education

Bachelor’s degree or equivalent

Tools

Salesforce Marketing Cloud

Job description

Sun Pharmaceutical Industries, Inc (USA) seeks a Manager, DTC Ecommerce & Social Commerce to lead day-to-day direct-to-consumer ecommerce execution for Proactiv and other brands. You will own website merchandising, promotions, CRM programs and the TikTok Shop launch and ongoing management, partnering with cross-functional teams to drive revenue and retention.

Travel between Hawthorne and Princeton sites is required.