DTC Ecommerce Manager - Multi-Brand Wine (Hybrid)

Foley Family Wines Inc; Dundee (OR); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Foley Family Wines Inc. is seeking an Ecommerce Revenue Manager to own direct-to-consumer digital commerce across multiple wines and spirits brands, driving revenue, optimizing webstores, and leading AI-enabled merchandising strategy.

Hybrid role with M & F remote options; onsite Tuesday–Thursday. You will build forecasting models, dashboards, and KPI frameworks while leading a cross-brand team to elevate the luxury omnichannel customer experience.

Qualifications

• 5–10+ years in ecommerce leadership across multiple brands.
• Proven track record growing DTC revenue.
• Experience in wine, beverages, luxury ecommerce preferred.

Responsibilities

• Own enterprise ecommerce revenue targets across all brands
• Develop annual digital commerce growth strategy and multi-year roadmap
• Build forecasting models tied to traffic, conversion, AOV, and retention
• Identify scalable opportunities to increase customer lifetime value
• Establish KPI frameworks and executive reporting cadence
• Drive disciplined prioritization of initiatives based on measurable revenue impact
• Lead ongoing conversion rate optimization (CRO) strategy
• Improve site architecture, navigation clarity, and overall user experience
• Optimize checkout flows to reduce abandonment and increase completion rates
• Strengthen digital merchandising strategy including collections, bundling, cross-sell, and upsell initiatives
• Ensure mobile-first experience excellence across brands
• Improve page speed and technical performance benchmarks
• Implement structured A/B and multivariate testing frameworks
• Lead structured data and schema implementation to enhance product discoverability
• Optimize product feeds and metadata for AI-driven and search-based shopping
• Improve ecommerce crawlability and reduce unnecessary JavaScript dependencies that hinder indexing
• Strengthen organic product ranking through technical SEO best practices
• Oversee site indexing health and search visibility performance
• Ensure technical infrastructure supports scalable ecommerce growth
• Develop enterprise merchandising standards that balance brand storytelling with performance
• Optimize product detail pages for clarity, persuasion, and conversion
• Improve visual hierarchy, call-to-action placement, and urgency messaging
• Refine pricing presentation, promotional framing, and offer strategy
• Align seasonal releases, club offerings, and allocations with optimized digital presentation
• Build enterprise dashboards to monitor CVR, AOV, revenue, engagement, and retention
• Analyze behavioral data including funnel drop-off, heatmaps, and purchase patterns
• Identify friction points and deploy optimization plans
• Implement personalization strategies across brands to increase relevance and conversion
• Translate data insights into actionable revenue-driving initiatives
• Standardize ecommerce workflows across brands to enable scalability
• Create repeatable systems that support efficient optimization cycles
• Establish documentation and governance standards for site updates
• Improve speed-to-market for site enhancements and merchandising updates
• Establish clear goals, KPIs, and accountability standards for direct reports

Skills

Leadership

Digital strategy

Ecommerce growth

Analytics

A/B testing

Customer retention

Cross-brand leadership

Tools

Klaviyo

Job description

Foley Family Wines Inc. is seeking an Ecommerce Revenue Manager to own direct-to-consumer digital commerce across multiple wines and spirits brands, driving revenue, optimizing webstores, and leading AI-enabled merchandising strategy.

Hybrid role with M & F remote options; onsite Tuesday–Thursday. You will build forecasting models, dashboards, and KPI frameworks while leading a cross-brand team to elevate the luxury omnichannel customer experience.