DTC Ecommerce Revenue Lead — Multi-Brand Luxury Wines

Tasting Room Expo; Northern (KY); Hybrid; USD 95,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Foley Family Wines & Spirits seeks an Ecommerce Revenue Manager to own direct-to-consumer digital revenue across multiple Wines & Spirits brands. You will drive webstore performance, AI-driven discoverability, digital merchandising, and customer lifetime value initiatives within a hybrid work model (remote Mon–Fri, onsite Tue–Thu).

You will lead a team, build scalable processes, and push for conversion rate optimization, site speed, structured data, and personalization to elevate the luxury

Qualifications

• 5–10+ years of progressive ecommerce leadership experience.
• Enterprise-level experience managing multiple brands or business units.
• Deep understanding of ecommerce architecture and digital sales funnels.
• Strong knowledge of structured data, schema markup, and technical SEO.
• Experience in direct-to-consumer wine, beverage, hospitality, or luxury ecommerce is preferred.

Responsibilities

• Own enterprise ecommerce revenue targets across all brands.
• Develop annual digital commerce growth strategy and multi-year roadmap.
• Build forecasting models tied to traffic, conversion, AOV, and retention levers.
• Lead CRO strategy and optimize site architecture, navigation, and checkout flows.
• Develop enterprise merchandising standards balancing brand storytelling with performance.
• Create dashboards to monitor CVR, AOV, revenue, engagement, and retention.

Skills

Ecommerce leadership

Digital merchandising

SEO & structured data

CRO & analytics

Team management

KLAVIYO

Education

Bachelor's degree in Business/Marketing or related field

Tools

Klaviyo

Job description

Foley Family Wines & Spirits seeks an Ecommerce Revenue Manager to own direct-to-consumer digital revenue across multiple Wines & Spirits brands. You will drive webstore performance, AI-driven discoverability, digital merchandising, and customer lifetime value initiatives within a hybrid work model (remote Mon–Fri, onsite Tue–Thu).

You will lead a team, build scalable processes, and push for conversion rate optimization, site speed, structured data, and personalization to elevate the luxury