Ecommerce CRO Leader: DTC Growth & Optimization

We Are Refyne; United States; On-site; USD 102,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance (Health, Dental, V&B

401(k)

Career growth opportunities

Job summary

We Are Refyne is seeking an experienced Ecommerce and Conversion Rate Optimization Manager to own the CRO strategy for our Shopify site, TikTok Shop, and other marketplaces. You will drive friction reduction and revenue growth by applying data, UX principles, and consumer insights to optimize conversions and AOV.

In a high growth DTC environment, you will collaborate with Ecommerce, Growth, Marketing, Creative and Development teams to ship experiments, analyze results, and implement winning

Qualifications

• CRO, experimentation or ecommerce optimization experience.
• Experience working within a high-growth DTC consumer brand.
• Hands-on experience with Shopify Plus and Shopify Analytics.
• Proven track record of improving ecommerce conversion and revenue through testing.
• Experience handling high monthly web traffic volumes.
• Strong working knowledge of A/B testing.
• Comfortable cross-functional collaboration in a fast-paced environment.

Responsibilities

• Develop and manage a CRO and experimentation roadmap with a commercial focus.
• Identify opportunities to improve conversion rate, AOV, and revenue per visitor.
• Lead end-to-end A/B testing from hypothesis to analysis and implementation.
• Analyze customer behavior and site performance to reduce friction in the purchasing journey.
• Optimize core ecommerce experiences: navigation, product discovery, pages, cart, checkout.
• Improve landing pages for paid media, TikTok campaigns, launches and promos.
• Strengthen onsite merchandising with recommendations, bundles, upsells, and cross-sells.
• Use Shopify Analytics, GA4 and behavior tools to inform priorities.
• Collaborate with Ecommerce, Growth, Marketing, Creative and Development teams.

Skills

CRO

A/B testing

Shopify Plus

Shopify Analytics

High traffic

Cross-functional

Growth mindset

Tools

GA4

Shopify Analytics

Job description

We Are Refyne is seeking an experienced Ecommerce and Conversion Rate Optimization Manager to own the CRO strategy for our Shopify site, TikTok Shop, and other marketplaces. You will drive friction reduction and revenue growth by applying data, UX principles, and consumer insights to optimize conversions and AOV.

In a high growth DTC environment, you will collaborate with Ecommerce, Growth, Marketing, Creative and Development teams to ship experiments, analyze results, and implement winning