Manager, Retention & CRO for DTC Subscriptions

Basic Research; Utah; On-site; USD 60,000 - 90,000; Full time

Job summary

Basic Research is seeking a Manager, Retention & Conversion Optimization to own the full customer lifecycle across all DTC brands. You will drive customer retention, subscription growth, and sitewide conversion improvements through data-driven experiments and personalized lifecycle programs.

You will oversee CRM, email/SMS, onsite personalization, subscription optimization, and retention analytics to maximize revenue per customer and reduce churn.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field. Advanced degree preferred.
• 2-5+ years in retention marketing, lifecycle marketing, CRM, or performance marketing.
• Proven experience increasing LTV, improving retention, and reducing churn in a DTC or subscription-based brand.
• Deep experience with CRM platforms (Klaviyo required), segmentation strategy, and lifecycle automation.
• Strong expertise in CRO testing frameworks, A/B testing tools, analytics, and UX optimization.
• Highly analytical with experience using Shopify Analytics, Google Analytics, and data visualization tools.
• Experience working cross-functionally with web teams, designers, customer support, and operations.
• Strong communication and leadership skills, capable of influencing across teams and managing a high-impact roadmap.
• Passion for health, wellness, longevity, and empowering customers to live better.

Responsibilities

• Lifecycle & CRM Strategy: Develop segmented lifecycle journeys to improve repeat purchases and LTV.
• Lead CRM strategy across email, SMS, and onsite experiences using Klaviyo and related tools.

Skills

Retention marketing

Lifecycle marketing

CRM

Performance marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing / Business / Analytics

Advanced degree preferred

Tools

Klaviyo

Shopify Analytics

Google Analytics

Data visualization tools

Job description

Basic Research is seeking a Manager, Retention & Conversion Optimization to own the full customer lifecycle across all DTC brands. You will drive customer retention, subscription growth, and sitewide conversion improvements through data-driven experiments and personalized lifecycle programs.

You will oversee CRM, email/SMS, onsite personalization, subscription optimization, and retention analytics to maximize revenue per customer and reduce churn.