DTC & E‑Commerce Growth Leader

Sun Pharmaceutical Industries, Inc.; Town of Mount Pleasant (NY); Hybrid; USD 202,000 - 247,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Life Insurance

401(k) plan

Flexible Spending Accounts

Employee Assistance Program

Paid Time Off

Job summary

Sun Pharmaceutical Industries, Inc. is seeking a Director, Direct-to-Consumer (DTC) to lead growth across DTC and e-commerce, owning channel strategy, performance, and P&L accountability in a hybrid work environment.

You will guide a high-performing team, collaborate across Finance, Marketing, and Technology, and drive customer acquisition, retention, and the digital customer experience. The role offers a base pay range of $202,000 to $247,000, annual bonus eligibility, and comprehensive

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field; MBA preferred.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.
• Serve as the primary business owner for DTC and e-commerce, aligning cross-functional teams around priorities.
• Manage external agencies, technology partners, and vendors to drive performance and ROI.
• Ensure a best-in-class customer experience across all digital touchpoints.
• Monitor market trends, competitive activity, and consumer behavior to identify growth opportunities.
• Ensure compliance with legal, regulatory, privacy, and platform requirements.

Skills

DTC leadership

E-commerce strategy

CRM

Performance marketing

Cross-functional leadership

Forecasting

Budgeting

Strategic planning

Data analytics

Team leadership

Education

Bachelor's degree in Business/Marketing/E-Commerce

MBA preferred

Tools

CRM platforms

E-commerce analytics tools

Major e-commerce platforms

Job description

Sun Pharmaceutical Industries, Inc. is seeking a Director, Direct-to-Consumer (DTC) to lead growth across DTC and e-commerce, owning channel strategy, performance, and P&L accountability in a hybrid work environment.

You will guide a high-performing team, collaborate across Finance, Marketing, and Technology, and drive customer acquisition, retention, and the digital customer experience. The role offers a base pay range of $202,000 to $247,000, annual bonus eligibility, and comprehensive