Director, Direct-to-Consumer & E-Commerce Growth

SUN PHARMA; Town of Mount Pleasant (NY); On-site; USD 202,000 - 247,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Disability insurance

401(k) savings plan

Flexible spending accounts

Employee assistance program

Paid time off

Job summary

Sun Pharma seeks a Director of Direct-to-Consumer to drive profitable growth across DTC and e-commerce channels, owning strategy, performance, consumer acquisition and retention with a high-performing team.

The role partners across functions to deliver sustainable revenue growth, strengthen consumer engagement and optimize the digital customer experience, while ensuring regulatory compliance and travel up to 25%.

Qualifications

• 10+ years of leadership in DTC, e-commerce, marketing, or commercial management.
• Proven track record owning a business or channel P&L.
• Experience leading DTC websites and major e-commerce platforms.
• Strong cross-functional leadership, communication and stakeholder management.
• Exceptional financial, analytical, strategic planning and decision-making skills.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, investments and operating expenses.
• Develop and execute annual and long-term growth strategies delivering sales and customer acquisition.
• Lead forecasting, budgeting and resource allocation with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention and lifetime value.
• Oversee demand-generation across paid media, CRM, content and performance marketing.
• Develop promotional, pricing, merchandising and assortment strategies to maximize revenue.
• Lead commercial planning for product launches, campaigns, bundles and subscriptions.
• Establish and monitor key metrics, translating data into action plans.
• Champion testing and optimization across the consumer journey.
• Lead, coach and develop a high-performing team.
• Serve as primary business owner for DTC and e-commerce, aligning cross-functional teams.
• Manage external agencies and vendors to drive ROI.
• Ensure best-in-class customer experience across digital touchpoints.
• Monitor market trends and opportunities; ensure regulatory compliance.
• Travel up to 25% and to Sun sites as needed.

Skills

DTC leadership

P&L management

Channel strategy

Growth strategies

Cross-functional leadership

Data analytics

Education

Bachelor's degree

MBA preferred

Job description

Sun Pharma seeks a Director of Direct-to-Consumer to drive profitable growth across DTC and e-commerce channels, owning strategy, performance, consumer acquisition and retention with a high-performing team.

The role partners across functions to deliver sustainable revenue growth, strengthen consumer engagement and optimize the digital customer experience, while ensuring regulatory compliance and travel up to 25%.