Director, DTC & E‑Commerce Growth

Sun Pharmaceutical Industries; Springfield (IL); On-site; USD 202,000 - 247,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Disability insurance

401(k) savings plan

Flexible spending accounts

Employee assistance program

Paid time off

Job summary

Sun Pharma seeks a Director of Direct-to-Consumer to drive profitable growth across DTC and e-commerce, owning channel strategy, performance and P&L accountability. You will lead a high-performing team and partner cross-functionally to enhance the digital customer experience and accelerate revenue growth.

The role requires 10+ years in DTC/e-commerce leadership, strong analytics, and capability to manage budgets, promotions, and customer lifetime value. Travel up to 25% may be required.

Qualifications

• 10+ years of leadership in DTC, e-commerce, digital marketing or commercial management.
• Proven track record owning and managing a business or channel P&L.
• Experience driving growth through DTC websites and major e-commerce platforms.
• Strong cross-functional leadership, communication and stakeholder management.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.
• Serve as the primary business owner for DTC and e-commerce, aligning cross-functional teams around priorities.
• Manage external agencies, technology partners, and vendors to drive performance and ROI.
• Ensure a best-in-class customer experience across all digital touchpoints.
• Monitor market trends, competitive activity, and consumer behavior to identify growth opportunities.
• Ensure compliance with legal, regulatory, privacy, and platform requirements.
• Other duties as assigned
• Travel up to 25% and between the Sun sites may be required, as defined by business needs

Skills

Leadership

P&L ownership

DTC & e-commerce strategy

Data analytics

Cross-functional collaboration

CRM & retention

Budget forecasting

People development

Education

Bachelor's in Business/Marketing or related field

MBA preferred

Tools

E-commerce platforms

CRM tools

Marketing analytics platforms

Job description

Sun Pharma seeks a Director of Direct-to-Consumer to drive profitable growth across DTC and e-commerce, owning channel strategy, performance and P&L accountability. You will lead a high-performing team and partner cross-functionally to enhance the digital customer experience and accelerate revenue growth.

The role requires 10+ years in DTC/e-commerce leadership, strong analytics, and capability to manage budgets, promotions, and customer lifetime value. Travel up to 25% may be required.