Director, Direct-to-Consumer (DTC) - Hybrid

Sun Pharmaceutical Industries; Springfield (IL); On-site; USD 202,000 - 247,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Disability insurance

401(k) savings plan

Flexible spending accounts

Employee assistance program

Paid time off

Job summary

Sun Pharma seeks a Director of Direct-to-Consumer to drive profitable growth across DTC and e-commerce, owning channel strategy, performance and P&L accountability. You will lead a high-performing team and partner cross-functionally to enhance the digital customer experience and accelerate revenue growth.

The role requires 10+ years in DTC/e-commerce leadership, strong analytics, and capability to manage budgets, promotions, and customer lifetime value. Travel up to 25% may be required.

Qualifications

• 10+ years of leadership in DTC, e-commerce, digital marketing or commercial management.
• Proven track record owning and managing a business or channel P&L.
• Experience driving growth through DTC websites and major e-commerce platforms.
• Strong cross-functional leadership, communication and stakeholder management.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.
• Serve as the primary business owner for DTC and e-commerce, aligning cross-functional teams around priorities.
• Manage external agencies, technology partners, and vendors to drive performance and ROI.
• Ensure a best-in-class customer experience across all digital touchpoints.
• Monitor market trends, competitive activity, and consumer behavior to identify growth opportunities.
• Ensure compliance with legal, regulatory, privacy, and platform requirements.
• Other duties as assigned
• Travel up to 25% and between the Sun sites may be required, as defined by business needs

Skills

Leadership

P&L ownership

DTC & e-commerce strategy

Data analytics

Cross-functional collaboration

CRM & retention

Budget forecasting

People development

Education

Bachelor's in Business/Marketing or related field

MBA preferred

Tools

E-commerce platforms

CRM tools

Marketing analytics platforms

Job description

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients.

As part of our mission to Reach People and Touch Lives, we deliver Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being.

Reaching People. Touching Lives.

Job Summary

The Director of Direct-to-Consumer (DTC) is responsible for driving profitable growth across the company's DTC and e-commerce channels. This role owns channel strategy, business performance, consumer acquisition and retention, and overall P&L accountability. The Director leads a high-performing team and partners cross-functionally to deliver sustainable revenue growth, strengthen consumer engagement, and enhance the digital customer experience.

Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.
• Serve as the primary business owner for DTC and e-commerce, aligning cross-functional teams around priorities.
• Manage external agencies, technology partners, and vendors to drive performance and ROI.
• Ensure a best-in-class customer experience across all digital touchpoints.
• Monitor market trends, competitive activity, and consumer behavior to identify growth opportunities.
• Ensure compliance with legal, regulatory, privacy, and platform requirements.
• Other duties as assigned
• Travel up to 25% and between the Sun sites may be required, as defined by business needs

Education & Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field; MBA preferred.
• 10+ years of leadership experience in DTC, e-commerce, digital commerce, marketing, or commercial management.
• Proven track record of owning and managing a business or channel P&L.
• Demonstrated success driving growth through DTC websites and major e-commerce platforms.
• Experience leading, developing, and motivating high-performing teams.
• Strong understanding of e-commerce analytics, performance marketing, CRM, merchandising, pricing, and retention strategies.
• Exceptional financial, analytical, strategic planning, and decision-making skills.
• Strong cross-functional leadership, communication, and stakeholder management skills.

The presently-anticipated base compensation pay range for this position is $202,000 to $247,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.