DTC Brand Strategist Intern

My Amazon Guy; United States; On-site; USD 22,000 - 33,000; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Unlimited FREE access to MAG School courses

Job summary

A prominent digital marketing agency in the United States is seeking a DTC Brand Strategist Intern. This role supports client growth through social ads, search ads, and retention marketing under senior strategists' guidance. The internship offers practical experience in brand strategy, performance marketing, and client communication. Ideal candidates should have a strong interest in DTC brands and familiarity with performance marketing tools. Company provides competitive salary, WFH setup, and unlimited access to learning resources.

Qualifications

• Strong interest in DTC brands, performance marketing, and eCommerce.
• Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing.
• Comfortable with spreadsheets, dashboards, and data analysis.
• Strong written and verbal communication skills.
• Highly organized, eager to learn, and detail-oriented.
• Dual-monitor setup and internet speed requirements.

Responsibilities

• Assist in audits of paid social, search, email/SMS, and landing pages.
• Prepare weekly/monthly performance summaries.
• Coordinate with Creative Strategists to gather assets and feedback.
• Document findings and present insights internally.
• Build quarterly brand roadmaps including testing ideas and budget allocation.
• Support brand story development, messaging frameworks, and positioning documents.
• Prepare QBR and onboarding strategy decks.
• Review campaign structures, audiences, and creative mix with paid teams.
• Assist retention calendar planning, segmentation, and performance review.
• Track promotions, spend changes, and test results.
• Document learnings and optimization ideas for senior strategists.
• Coordinate with Creative Strategists to gather assets and feedback.
• Join internal strategy calls to learn decision-making.
• Escalate blockers with mentor or manager.
• Sit in on client strategy calls and QBRs for learning.
• Help prepare client-facing materials and follow-up notes.
• Explain performance insights and growth levers clearly.

Skills

Interest in DTC brands

Performance marketing knowledge

Communication skills

Data analysis

Organizational skills

Tools

Meta Ads

TikTok Ads

Google Ads

Spreadsheets

Job description

The DTC Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands‑on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.

Key Responsibilities

Brand & Channel Support

• Assist in audits of paid social, search, email/SMS, and landing pages.
• Help analyze creative performance, funnel flow, and messaging consistency.
• Support competitor research and category trend analysis.
• Document findings and present insights internally.
• Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities.
• Support brand story development, messaging frameworks, and positioning documents.
• Assist in preparing QBR and onboarding strategy decks.
• Work with paid social and search teams to review campaign structures, audiences, and creative mix.
• Assist retention team with email/SMS calendar planning, segmentation, and performance review.
• Help track promotions, spend changes, and test results.

Analytics & Reporting

• Prepare weekly/monthly performance summaries.
• Document learnings and optimization ideas for senior strategists.

Cross‑Functional Collaboration

• Coordinate with Creative Strategists to gather assets and feedback.
• Join internal strategy calls to learn how decisions are made.
• Escalate blockers and clarify tasks with your mentor or manager.
• Sit in on client strategy calls and QBRs for learning purposes.
• Help prepare client‑facing materials and follow‑up notes.
• Learn how to explain performance insights and growth levers clearly.

What You’ll Learn

• How to build and execute DTC brand strategy across paid and owned channels.
• How to read performance data and translate it into action.
• How brand positioning, creative, and media work together.
• How to collaborate across teams in a fast‑paced agency environment.
• How MAG operates at scale using SOPs, dashboards, and documentation.

Requirements

• Strong interest in DTC brands, performance marketing, and eCommerce.
• Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands‑on experience is a plus).
• Comfortable with spreadsheets, dashboards, and data analysis.
• Strong written and verbal communication skills.
• Highly organized, eager to learn, and detail‑oriented.
• Willing to take feedback and apply it quickly.
• A dual‑monitor setup is required (at least 8GB of RAM).
• Must have at least 25 MBPS internet speed.
• 40 hours a week, 8 hours a day.
• Competitive salary base.
• Permanent WFH setup.
• Unlimited FREE access to MAG School courses and SOP Library.
• Work schedule is in EST (Monday‑Friday only).
• Opportunities for professional development and career advancement.