Sr. Paid Social Strategist (DTC)

Hansen Recruiting; États-Unis; À distance; USD 100 000 - 130 000; Plein temps

Résumé du poste

Hansen Recruiting seeks a Sr. Paid Social Strategist for a performance-driven growth agency serving high-growth DTC/e‑commerce brands.

You will own day-to-day paid social execution across Meta, TikTok, and AppLovin, driving ROAS and CAC targets within a fast-paced startup environment. Collaborating with the founder and senior strategist, you will run structured experiments, analyze platform and business metrics, and communicate insights on client calls, while leveraging AI tools to streamline

Qualifications

• 2+ years in paid social for DTC ecommerce brands
• Accounts spending $250K+ per month on paid social
• Proven ROAS, CAC, and revenue targets
• Advanced Meta Ads Manager and TikTok Ads Manager skills
• MER, NCAC, and LTV:CAC impact on client P&L
• Excel/Google Sheets proficiency with daily AI tool use
• Ownership mindset and startup pace; detail-oriented
• Agency experience managing multiple accounts a plus

Responsabilités

• Own day-to-day execution for a portfolio of DTC client accounts across Meta, TikTok, and AppLovin; hands-on in the accounts daily
• Partner directly with the founder and a Senior Growth Strategist to bring account-level insight
• Run systematic testing across creatives, audiences, offers, and campaign structures
• Analyze performance at platform and business level: ROAS, CAC, MER, NCAC, and KPI contribution
• Feed performance insights back to creative strategists to sharpen the next round of creative
• Present the performance story on client calls alongside the strategy lead and flag risks early
• Use AI tools fluently as a daily operator inside systems to reduce reporting grind

Connaissances

Paid social

Meta Ads Manager

TikTok Ads Manager

Budget management

MER / NCAC / LTV:CAC

Excel / Sheets

AI tools (Claude, ChatGPT)

Ownership mindset

Outils

Meta Ads Manager

TikTok Ads Manager

Claude

ChatGPT

Description du poste

Remote: Must live in the US and live in PST/MST time zones

Bonus: OTE up to 130,000

About the Company

A performance-based growth agency working exclusively with high-growth DTC and e-commerce brands that spend $250K to $3M+ per month on media is adding a Sr. Paid Social Strategist to their team. It's built for someone who wants to do the best media buying of their career inside a system actually designed for it, with real room to grow as the agency scales.

What you'll own

• Own day-to-day execution for a portfolio of DTC client accounts across Meta, TikTok, and AppLovin, hands-on keyboard in the accounts every day
• Partner directly with the founder and a Senior Growth Strategist; they lead the client relationship, you bring the account-level insight
• Run systematic testing across creatives, audiences, offers, and campaign structures
• Analyze performance at both the platform and business level: ROAS, CAC, MER, NCAC, and contribution to client KPIs
• Feed structured performance insights back to creative strategists to sharpen the next round of creative
• Present the performance story on client calls alongside the strategy lead and flag risks before anyone has to ask
• Use AI tools fluently as a daily operator inside systems built to take the reporting grind off your plate

What You Bring

• 2+ years in paid social media buying for DTC ecommerce brands, with Meta as your primary platform
• Personally managed accounts spending $250K+ per month on paid social
• Consistent track record of hitting ROAS, CAC, and revenue targets
• Advanced Meta Ads Manager skills and strong working knowledge of TikTok Ads Manager
• Fluent in MER, NCAC, LTV:CAC, and how your work impacts the client P&L
• Comfortable in Excel or Google Sheets and already using AI tools like Claude or ChatGPT every day
• Ownership mentality, detail-obsessed, and energized by startup pace and autonomy
• Agency experience managing multiple accounts at once is a big plus