Brand Strategist

The Digital Dept.; Los Angeles (CA); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation and benefits package

401(k)

Medical, Vision, and Dental Insurance

Bonus Plan

Job summary

A leading marketing agency in Los Angeles seeks a Brand Strategist to craft influencer marketing strategies and manage client relationships. The ideal candidate will have over 3 years of agency experience, strong strategic thinking, and exceptional communication skills. This role involves developing brand strategies, overseeing campaign budgets, and ensuring high client satisfaction. The position offers competitive compensation and benefits, including a hybrid work environment.

Qualifications

• 3+ years of agency experience in a strategic role.
• In-depth knowledge of influencer marketing trends and tools.
• Proficiency in data analysis and performance metrics reporting.

Responsibilities

• Develop and implement comprehensive brand strategies.
• Craft influencer marketing strategies for new business.
• Build and maintain strong relationships with key clients.

Skills

Strategic Thinking

Client Relationship Management

Influencer Marketing Knowledge

Data Analysis

Communication Skills

Job description

We are seeking a Brand Strategist to join the Brand team at The Digital Dept. As a Brand Strategist, you will work closely with both senior leadership and your department peers to craft compelling influencer marketing strategies to our clients, and lead the way in sourcing, identifying, negotiating with, and contracting content creators to bring your campaign strategy to life.

Successful candidates must have 3+ years of agency experience and be familiar with creators, social media channels (Facebook, Instagram, TikTok, X, Pinterest, etc) and building successful creator and brand partnerships.

Key Responsibilities include, but are not limited to

Strategic Planning:

• Foster a culture of creativity and innovation, pitching new ideas and approaches to influencer marketing.
• Lead brainstorming sessions and workshops to develop cutting‑edge strategies and campaign concepts.
• Develop and implement comprehensive brand strategies that align with clients' business objectives and market trends.
• Collaborate with clients to understand their goals, target audience, and key performance indicators (KPIs), translating these into actionable strategies.
• Stay up-to-date with industry trends, competitive landscape, and emerging technologies in influencer marketing.

Campaign Development:

• Craft effective influencer marketing strategies to win new business, ensuring they are on‑brand and meet client expectations.
• Prepare and present detailed presentations to clients, highlighting strategic approaches including tactics, best practices, creative thought‑starters, and sample talent.
• Identify and select appropriate influencers that align with brand values and campaign objectives.
• Manage the talent vetting, outreach, negotiation and contracting process for each campaign you win.

Client Relationship Management:

• Build and maintain strong relationships with key clients, acting as the primary point of contact for strategic discussions and casting updates.
• Address client concerns and feedback promptly, ensuring high levels of client satisfaction and retention.

Collaboration and Communication:

• Work closely with account managers to ensure cohesive and effective campaign execution.
• Facilitate clear and consistent communication between clients, internal teams, and external partners.

Budget Management:

• Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
• Approve expenditures and negotiate contracts with influencers and third‑party vendors.

Travel:

When necessary, travel may be required.

Qualifications:

• Proven experience in a strategic role within an influencer marketing agency or related field.
• Strong self‑starter and problem‑solving attitude.
• Exceptional strategic thinking and in‑depth knowledge of the influencer marketing space.
• Excellent client relationship management and communication skills.
• In‑depth knowledge of influencer marketing trends, tools, and best practices.
• Proficiency in data analysis and performance metrics reporting.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.

Working Environment/Physical Demands

• Must have the ability to sit and stand for extended periods of time; exhibit manual dexterity to use a telephone, to enter data using a computer keyboard, and to perform; see and read a computer screen and printed material with or without vision aids; hear and understand speech at normal classroom levels and on the telephone; speak in audible tones so that others may understand clearly in normal classrooms and on the telephone; physical ability to lift up to 25 pounds.

Compensation

• Bonus Plan
• 5% GP on new business brought into TDD
• Hybrid and Remote roles
• Competitive compensation and benefits package
• 401(k) with TDD company
• Medical Insurance, Vision Insurance, Dental Insurance + Company Paid Life & AD&D