Donor Lifecycle Growth Architect — Remote

Logoslabs; San Francisco (CA); Remote; USD 88,000 - 94,000; Full time

Benefits offered by this job

Unlimited PTO

Summer Fridays

6-week paid sabbatical leave after 5 K

Annual bonus potential

401k plan + employer match

Medical + Dental/Vision

FSA + dependent care FSA

Employer-paid life insurance, STD, LTD

Home office stipend

Professional development stipend

You-do-You Perk

Job summary

charity: water is seeking a Donor Lifecycle Marketing Manager to own the donor journey after the first gift, growing lifetime value through multichannel programs across email, SMS, paid media, and direct mail. You'll design, launch, and optimize onboarding, stewardship, and upgrade campaigns.

Reporting to the Director of Consumer on the Marketing & Growth team, you'll collaborate with Creative, Partnerships, Social, and RevOps to hit retention and revenue goals while testing and personalizing

Qualifications

• 4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, with a track record of improving retention or donor value.
• Hands-on experience running programs across at least three channels: email, SMS, paid media, and direct mail.
• Experience building automated journeys in an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot).
• Strong analytical skills and comfort working with data to segment audiences, read test results, and make decisions.
• Excellent writing skills and a sharp instinct for what makes a message land.
• Strong project management skills and the ability to juggle multiple campaigns and deadlines.
• A passion for charity: water's mission and a genuine interest in the people who support it.

Responsibilities

• Owning retention, upgrade, and additional-gift strategy for charity: water's recurring (The Spring) and one-time donors, with clear accountability for retention rate, average gift, upgrade rate, and donor lifetime value.
• Building and managing automated lifecycle journeys, including welcome and onboarding series, anniversary and milestone moments, impact updates, lapse prevention, and win-back programs.
• Planning and executing multichannel campaigns across email, SMS, paid social and search retargeting, and direct mail, making sure each channel plays a distinct and coordinated role.
• Developing upgrade programs that invite recurring donors to increase their monthly gift at the right moments, and additional-gift appeals timed around key moments like year-end and World Water Day.
• Reducing involuntary churn by partnering with RevOps on failed-payment recovery, card updater tools, and payment-method outreach.
• Partnering with the paid media team and agency partners on retention and reactivation campaigns, contributing to audience strategy, creative testing, and performance insights.
• Collaborating with the direct mail team and vendors on programs for recurring and multi-year donors, providing input on audience selection, messaging, and timelines, and helping analyze results.
• Designing and running a disciplined testing roadmap across subject lines, ask amounts, timing, creative, and channel mix, and turning results into lasting improvements.
• Partnering with RevOps to build segmentation and reporting that tracks cohort retention, channel performance, and revenue attribution.
• Collaborating with Creative to develop compelling donor-facing storytelling that connects supporters to the impact of their giving.
• Identifying high-potential donors from recurring and mid-level segments and handing them off to Key Relationships Managers for personal cultivation.
• Managing agency and vendor relationships, as well as program budgets and timelines.
• Staying current on trends in lifecycle marketing, recurring giving, and nonprofit fundraising, and bringing new ideas to the team.

Skills

Lifecycle marketing

Retention optimization

Cross-functional collaboration

Strong writing

Project management

Data-driven decision making

Tools

Salesforce Marketing Cloud

Iterable

Marketo

Klaviyo

HubSpot

Looker

Tableau

SQL

Job description

charity: water is seeking a Donor Lifecycle Marketing Manager to own the donor journey after the first gift, growing lifetime value through multichannel programs across email, SMS, paid media, and direct mail. You'll design, launch, and optimize onboarding, stewardship, and upgrade campaigns.

Reporting to the Director of Consumer on the Marketing & Growth team, you'll collaborate with Creative, Partnerships, Social, and RevOps to hit retention and revenue goals while testing and personalizing