Donor Lifecycle Growth Manager — Remote

OpenKrill; United States; Remote; USD 88,000 - 94,000; Full time

Benefits offered by this job

Unlimited PTO

Summer Fridays

Annual bonus potential through ThePool

401k plan + employer match

Medical coverage 85% + Dental/Vision

Job summary

charity: water is seeking a Donor Lifecycle Marketing Manager to own the donor journey after the first gift and grow donor lifetime value. You will design, launch, and optimize multichannel lifecycle programs across email, SMS, paid media, and direct mail, including onboarding, stewardship, and upgrade campaigns.

You will collaborate with Marketing & Growth to hit retention and revenue goals, manage automation journeys, and lead testing to improve donor experience and outcomes.

Qualifications

• 4-6 years of lifecycle, retention, CRM, or digital fundraising marketing with a track record of measurably improving retention or donor value
• Hands-on experience running programs across at least three channels: email, SMS, paid media, direct mail
• Experience building automated journeys in an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot)
• Strong analytical skills and comfort working with data to segment audiences, read test results, and make decisions
• Excellent writing skills and a sharp instinct for what makes a message land
• Strong project management skills and the ability to juggle multiple campaigns and deadlines
• A passion for charity: water's mission and a genuine interest in the people who support it

Responsibilities

• Own retention, upgrade, and additional-gift strategy for recurring and one-time donors with clear metrics for retention rate, average gift, upgrade rate, and donor lifetime value
• Build and manage automated lifecycle journeys including welcome/onboarding, anniversaries, milestones, updates, lapse prevention and win-back programs
• Plan and execute multichannel campaigns across email, SMS, paid social and search retargeting, and direct mail with coordinated channel roles
• Develop upgrade programs to increase monthly gifts at optimal moments and time additional-gift appeals around year-end and World Water Day
• Reduce involuntary churn by partnering with RevOps on failed-payment recovery and payment-method outreach
• Collaborate with paid media teams and agencies on retention and reactivation campaigns; contribute to audience strategy and testing
• Collaborate with direct mail team and vendors on recurring and multi-year donor programs; analyze results and timing
• Design and execute a disciplined testing roadmap across subject lines, amounts, timing, creative, and channel mix
• Partner with RevOps to build segmentation and reporting for cohort retention and revenue attribution
• Work with Creative to craft donor-facing storytelling connecting supporters to impact
• Identify high-potential donors and transition to Key Relationships Managers
• Manage agency/vendor relationships and program budgets and timelines
• Stay current on lifecycle marketing, recurring giving, and nonprofit fundraising trends

Skills

Lifecycle marketing

Retention

CRM

Digital fundraising

Email marketing

Data analysis

Copywriting

Project management

Storytelling

Tools

Salesforce Marketing Cloud

Iterable

Marketo

Klaviyo

HubSpot

Looker

Tableau

Jira

Job description

charity: water is seeking a Donor Lifecycle Marketing Manager to own the donor journey after the first gift and grow donor lifetime value. You will design, launch, and optimize multichannel lifecycle programs across email, SMS, paid media, and direct mail, including onboarding, stewardship, and upgrade campaigns.

You will collaborate with Marketing & Growth to hit retention and revenue goals, manage automation journeys, and lead testing to improve donor experience and outcomes.