Division Manager, Broad Market - Nor Cal

Colonial Group; Sacramento (CA); On-site; USD 107,000 - 160,000; Full time

Job summary

The Division Manager, Broad Market Nor Cal, is responsible for leading sales and execution across On-Premise, Off-Premise, and Independent accounts throughout the Northern California market, as well as achieving all volume and distribution goals for The Wine Group, Inc. portfolio of brands.

The Division Manager will also be responsible for developing and executing pricing/programming strategies in coordination with the TWG Leadership Team.

Qualifications

• Bachelor’s degree required.
• 5+ years of sales experience in alcoholic beverage industry.
• Strong understanding of retail environment and wine knowledge preferred.
• Willing to travel with overnight stays.
• Excellent communication and interpersonal skills.
• Adaptive to change within organization and industry.
• Valid driver's license with clean record.

Responsibilities

• Build and own relationships in On-Premise, Off-Premise, Independent, and regional accounts with a high focus on distributor management.
• Develop and implement annual operating plan with financial, volume, and distribution objectives.
• Lead distributor sales meetings at all levels of management.
• Drive market share growth and execute brand initiatives.
• Provide coaching and performance feedback to Market Specialist.
• Ensure compliance with state and company policies.

Skills

Leadership

Sales experience

Communication skills

Adaptability

Travel readiness

Education

Bachelor's degree

Job description

JOB SUMMARY

The Division Manager, Broad Market Nor Cal, is responsible for leading sales and execution across On-Premise, Off-Premise, and Independent accounts throughout the Northern California market, as well as achieving all volume and distribution goals for The Wine Group, Inc. portfolio of brands. The Division Manager will also be responsible for developing and executing pricing/programming strategies in coordination with the TWG Leadership Team. Additionally, the role will have responsibilities across On-Premise, Off-Premise, Independent, and key regional accounts. This entails strategy development and distributor channel leadership, including partnership and management across all levels of the distributor organization, from Sales Representatives and Area Managers to Sales Directors, Vice Presidents, and senior leadership.

The Division Manager is directly responsible for the leadership, direction, and performance management of the On‑Premise Market Specialist. This includes setting clear priorities, aligning execution to market and brand strategies, and ensuring consistent standards of on‑premise execution across the division.

The Division Manager will spearhead efforts to increase TWG’s market share, execute programs, and prioritize brandinitiatives.There will be routine travel within assigned markets, with a strong focus on providing high-volume support in Northern California, including San Francisco, East Bay, San Jose, and Sacramento.Thepreferred candidate will belocatedwithin easy commuting distancefor thesemarkets.

ESSENTIAL FUNCTIONS

• Responsible for building and owning relationships in On-Premise, retailOff-Premise/ IndependentAccounts,andKey regional accountsalong with a high focus on Distributor Management.
• Assistin developing and implementing annual operating plan which includes financial, volume, and distributionobjectives.
• Collaborate withTWGmanagement team to ensure newitem& monthly retail priority executionarebeing achieved.
• Schedule and lead effective distributor sales meetings withall levels of management.
• Introduce creative sales execution concepts, share across state lines/regions if successful and aspire to be a leader in best practices.
• Administrative responsibilitiesincludecomplete monthly CPR, complete monthly phasing calendar,maintainworking key account list, andcompletingany relevant Travel & Entertainment expenses on a weekly basis.
• Manage assigned budgets including incentives,travel &entertainment,and other departmentalexpenses.
• Ensure all sales practices are compliant with state & company policies/law.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.
• Establishing clear expectations for the Market Specialist’s focus, priorities, and day‑to‑day execution.
• Providing coaching, direction, and ongoing performance feedback to Market Specialist.
• Ensuring alignment between Market Specialist activities and broader sales objectives.
• Leveraging the Market Specialist to support key on‑premise initiatives, activations, and executional standards.
• Evaluating effectiveness and adjusting focus based on business needs and market conditions.

OTHER FUNCTIONS

• Results oriented, innovation, strong problemsolvingand negotiation skills.
• Ability to work and succeed indynamicentrepreneurial environment.
• Ability to multi-task, work independently and with a team in a fast-paced,high-volumeenvironment with emphasis on accuracy and timeliness.
• Prioritizingwhile adapting to changing priorities.
• Demonstrated reliability and punctuality, work effectively inteam/crew environment, adherence to all safety regulations and operating procedures.
• Additionalresponsibilities as assigned by theSales Director.

QUALIFICATIONS

• Bachelor’s degree required.
• Minimum5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines
• Musthave strong understanding and working knowledge of alcoholic beverage industry retail environment and be able to work independently to achieve goals.
• Intermediate wine knowledge or associated certificationspreferred.
• Must be adaptive to change within organization andindustry.
• Excellent communication and interpersonal skills.
• Willing totravel withovernight stays as needed.
• Must meet minimum insurance requirements and maintain a clean motor vehicle record.
• Display integrity,character,and strong leadership skills.
• Must have excellent safety, workperformance,and attendance record.

PHYSICAL DEMANDS

• Positionoperatesin a professional office environment.
• Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks.
• Ability to travelfrequentlybetween home office, client sites, and industry meeting/events within theNorthern Californiamarket.
• Mustmaintaina clean driving record and meet minimum state insurance requirements.

COMPENSATION

• Hiring Salary Range Posted: $106,600 - $159,800.
• Actual compensation will be based on factors such as experience,skills, knowledge, and abilities,education,and otherposition-relatedfactors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.