Regional Sales Manager - Bay Area, CA

Treasury Wine Estates Global Treasury Wine Estates Global; San Francisco (CA); On-site; USD 120,000 - 144,000; Full time

Benefits offered by this job

Paid Time Off

Parental & Caregiver Leave

Volunteer Days

Flexible Work Options

Wellbeing benefits

401(k) with Company Match

Wine Perks & Discounts

Recognition & Rewards

Job summary

Treasury Wine Estates is seeking a Regional Sales Manager for the Bay Area to drive sales, distribution, depletion, and market share growth for a premium wine portfolio. You will lead and develop a team of sales professionals, manage distributor relationships, and ensure strong market execution across Northern California.

The role requires 5+ years of sales leadership in wine or CPG, a deep understanding of the U.S.

Qualifications

• 5+ years of sales leadership in wine, beverage alcohol, or CPG.
• Strong understanding of the U.S. three-tier system and distributor management.
• Ability to build distributor partnerships and influence stakeholders.
• Willingness to travel regularly across Northern California.

Responsibilities

• Lead and develop a high-performance sales team.
• Drive sales, distribution, depletion, and market share in Northern California.
• Build relationships with distributor leadership and key trade accounts.
• Develop and execute market plans to focus on high-impact opportunities.
• Drive distributor performance in distribution, pricing, promotions, execution.
• Lead market activations, wine dinners, trainings, events.
• Analyze sales performance and market trends to identify growth opportunities.
• Influence cross-functional stakeholders and ensure business results.

Skills

Sales leadership

Team development

Distributor management

Market insights

Communication skills

Negotiation

Travel willingness

Job description

About Us

Treasury Wine Estates (TWE) is one of the world's largest wine companies, and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities. At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company - known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about our people promise and our renowned portfolio of global brands.

About the Role

As a Regional Sales Manager - Bay Area, you will lead sales execution across Northern California (focused on the Bay Area), driving sales, distribution, depletion, and market share growth for a premium wine portfolio. In addition to managing key distributor and customer relationships, you will lead and develop a team of sales professionals, ensuring strong market execution, accountability, and achievement of business objectives.

Responsibilities

• Lead, coach, and develop a team of sales professionals, fostering a high-performance and accountable culture.
• Deliver sales, distribution, depletion, and market share goals throughout Northern California.
• Build strong relationships with distributor leadership, distributor sales teams, and key trade accounts.
• Develop and execute market plans that focus resources on the highest-impact opportunities.
• Drive distributor performance against goals for distribution, pricing, promotional activity, and execution standards.
• Lead market activations, wine dinners, trainings, and customer events that build brand awareness and sales.
• Analyze sales performance, market trends, and competitive activity to identify growth opportunities and recommend action plans.
• You are a proven sales leader who thrives in a fast-paced, relationship-driven environment. You combine strong commercial acumen with a passion for developing people, building distributor partnerships, and delivering measurable business results.
• You have experience leading, coaching, and motivating a field sales team.
• You have 5+ years of sales leadership experience in wine, beverage alcohol, or consumer packaged goods.
• You have a strong understanding of the U.S. three-tier system and distributor management.
• You excel at building credibility and influencing distributor partners, customers, and cross-functional stakeholders.
• You use data and market insights to identify opportunities and drive business growth.
• You are a confident communicator, presenter, and negotiator.
• You are willing and able to travel regularly throughout Northern California.

About You

Why you'll love it here Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.

Benefits

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a "TWE4ME Day" - a day to spend however you choose!
• Paid Parental & Caregiver Leave: Generous time off for life's big moments.
• Volunteer Days: Get paid to give back-2 full days each year!
• Flexible Work Options: Find your flex-hybrid and custom schedules available for certain roles.
• Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
• 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.
• Wine Perks & Discounts: Enjoy exclusive employee pricing on the world's best wines, plus receive a generous product allowance.
• Recognition & Rewards: Celebrate wins and earn fun rewards. It takes all varietals Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic.

If you require assistance or accommodation during the application process, please contact , quoting the job title and reference number.

The anticipated base compensation for this position is $120,000 to $144,000 annually. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, education, geographic location, internal equity, and market considerations. This position may also be eligible for incentive compensation, bonuses, commissions, and/or a comprehensive benefits package, as applicable. The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.