Diving Content Marketing Leader

Johnson Outdoors; United States; Remote; USD 95,000 - 130,000; Full time

Benefits offered by this job

401(k) with match

Paid time off

Tuition assistance program

Employee discounts

Job summary

Johnson Outdoors seeks a Diving Content Marketing Manager to lead content strategies that bring the brand to life for divers and adventurers. You’ll craft compelling stories, oversee content across digital advertising, email, and social media, and collaborate with internal teams and external agencies.

The role emphasizes influencer partnerships and maintaining brand consistency to hit KPIs. Ideal candidates have 5+ years in brand and marketing, experience in managing content plans and

Qualifications

• Bachelor’s degree in marketing, business or equivalent.
• Typically requires 5 years of progressive experience in brand and marketing.
• Experience managing content plans, influencers/ambassadors and identifying influencers.
• Ability to translate brand concepts and campaigns into relevant content.
• Strong knowledge of content marketing strategy and plan development.
• Familiarity with generative AI tools and digital asset management.
• Excellent written and verbal communication, organizational and collaboration skills.

Responsibilities

• Define and implement content marketing strategies to strengthen brand equity and drive revenue.
• Lead storytelling across channels, coordinating with internal teams and agencies.
• Develop and manage influencer programs and social media initiatives to grow engagement.

Skills

Content marketing strategy

Influencer management

Social media marketing

Brand management

Creative collaboration

Education

Bachelor’s degree in marketing or business

Tools

Microsoft Office

Adobe Creative Suite

Photography & videography

Digital Asset Management

Job description

Johnson Outdoors seeks a Diving Content Marketing Manager to lead content strategies that bring the brand to life for divers and adventurers. You’ll craft compelling stories, oversee content across digital advertising, email, and social media, and collaborate with internal teams and external agencies.

The role emphasizes influencer partnerships and maintaining brand consistency to hit KPIs. Ideal candidates have 5+ years in brand and marketing, experience in managing content plans and