Diving Social Media Specialist (Remote)

Johnson Outdoors; Racine (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive base salary

Paid time off and holidays

Benefits package

Tuition assistance

Employee discounts

Job summary

Johnson Outdoors, home to SCUBAPRO, is seeking a Social Media Specialist to support the Diving Business Unit and strengthen the SCUBAPRO brand’s digital presence. The role can be remote or based at our Racine, Wisconsin headquarters.

You will develop organic social plans, create engaging content, engage communities, and analyze performance to drive reach and revenue across Facebook, YouTube and Instagram.

Qualifications

• Bachelor’s degree in marketing, business or equivalent.
• 2+ years of social media experience on Facebook, YouTube and Instagram.
• Experience using professional social media publishing platforms.
• Ability to create text, image and video content.
• Knowledge of digital marketing strategies and channels.
• Ability to spot trends in digital tech and act proactively.
• Analytical skills to analyze performance and trends.
• Proficiency with Word/Excel/PowerPoint on Windows.
• Basic SEO/keyword research for social platforms.
• Strong verbal and written communication; teamwork.
• Ability to multitask and work independently.
• Familiarity with AI concepts and responsible AI practices.

Responsibilities

• Develops organic social plans and publishes content across platforms.
• Aligns social plans with marketing campaigns and goals.
• Creates, curates and manages engaging content to improve reach and KPIs.
• Listens to and responds to online conversations with consumers.
• Develops visuals for posts or collaborates with others.
• Analyzes monthly performance and optimizes plans.
• Keeps up with social trends and best practices.
• Partners with customer/tech service for consumer messages.
• Uses AI tools responsibly to enhance workflows.
• Performs other duties as assigned.

Skills

Social media strategy

Content creation

Community engagement

Analytics & KPI analysis

AI-aware tools

SEO basics

Copywriting

Multitasking

Team collaboration

Education

Bachelor’s degree in marketing or business

Tools

Facebook

YouTube

Instagram

Social publishing platforms

Analytics platforms

Job description

Johnson Outdoors, home to SCUBAPRO, is seeking a Social Media Specialist to support the Diving Business Unit and strengthen the SCUBAPRO brand’s digital presence. The role can be remote or based at our Racine, Wisconsin headquarters.

You will develop organic social plans, create engaging content, engage communities, and analyze performance to drive reach and revenue across Facebook, YouTube and Instagram.