District Manager, OnStar & Loyalty - Syracuse, NY

General Motors; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

General Motors is seeking a District Manager, OnStar & Loyalty to serve as the primary field representative for OnStar and GM’s connected services across an assigned dealer network.

You will coach dealership teams, promote My GM Rewards and GM Rewards Credit Cards, and use data insights to improve dealer performance and customer loyalty. This role requires travel and relocation flexibility within the territory.

Qualifications

• 2+ years of sales, customer service, or related experience.
• Bachelor's degree or equivalent experience.
• Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences.
• Ability to support business needs across assigned time zones, including occasional weekends and holidays.
• Proficiency with Google Workspace and/or Microsoft Office applications.

Responsibilities

• Dealer Advocacy & Relationship Management: Serve as the primary advocate for OnStar and GM services within your dealerships.
• Build trust-based relationships with dealer principals and leaders, delivering value and follow-through.
• Act as liaison between OnStar, GM brands, and dealers to align priorities and messaging.
• Growth, Loyalty & Performance Coaching: Promote OnStar and connected ecosystem to boost loyalty and profitability.
• Be the subject matter expert for My GM Rewards and GM Rewards Card to drive loyalty across departments.
• Use data and analytics to drive performance and co-create dealer action plans.
• Monitor performance and influence results to meet goals through coaching and training.
• Training, Enablement & Customer Experience Design: Deliver live and virtual training on OnStar, My GM Rewards, and connected tech.
• Troubleshoot issues related to OnStar and GM apps to support end-to-end customer experience.
• Ensure customers experience seamless setup, enrollment, and ongoing engagement.
• Cross-Functional Collaboration: Build partnerships across GM's field ecosystem and align launches with dealers.
• Support product launches ensuring consistent messaging and storytelling for customers.
• Resolve satisfaction issues through proper channels while protecting brand trust.
• Continuous Improvement & Learning: Bring a growth mindset, share best practices, and adapt to evolving products and expectations.
• Provide field feedback to improve programs, tools, and processes.

Skills

Sales experience

Customer service

Presentation skills

Communication

Education

Bachelor's degree

Tools

Google Workspace

Microsoft Office

Job description

Field Work Arrangement

This is a field‑based position that requires up to 90% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Syracuse, NY or a surrounding area approved by leadership within 60 days of the start date.

The Role

As a District Manager, OnStar & Loyalty, you will serve as the primary field representative for OnStar and GM's connected services, loyalty, and subscription offerings across an assigned dealer network. You will build trusted relationships with dealer owners, managers, sales teams, and service leaders to drive adoption, customer engagement, and business performance.

In this role, you will coach and influence dealership teams to maximize the value of Connected by OnStar services, My GM Rewards, and the GM Rewards Card, helping ensure customers realize the full benefits of the GM ownership experience. Through data‑driven insights, training, and consultative support, you will identify opportunities, share best practices, and drive execution that enhances dealer performance and customer loyalty.

What You'll Do

Dealer Advocacy & Relationship Management

Serve as the primary advocate and trusted advisor for OnStar, GM's software and subscription services, My GM Rewards and GM Rewards Credit Cards within your assigned dealerships.

Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.

Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.

Growth, Loyalty & Performance Coaching

Inspire belief in OnStar and GM's connected ecosystem - clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.

Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.

Harness data and analytics to drive performance - conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.

Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.

Training, Enablement & Customer Experience Design

Deliver impactful training - lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:

• OnStar services and benefits
• My GM Rewards and GM Rewards Credit Card
• Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
• Best‑in‑class customer onboarding and delivery experiences

Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.

Ensure every customer experiences the technology they've purchased - from setup and enrollment through ongoing engagement - so the connected experience becomes a natural part of ownership.

Cross‑Functional Collaboration

Build strong internal partnerships across GM's field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.

Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.

Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.

Continuous Improvement & Learning

Bring a \"Better Never Stops\" mindset to everything you do - continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.

Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.

Your Skills & Abilities (Required Qualifications)

2+ years of sales, customer service, or related experience.

Bachelor's degree or equivalent experience.

Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences.

Ability to support business needs across assigned time zones, including occasional weekends and holidays.

Proficiency with Google Workspace and/or Microsoft Office applications.

Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription‑based services.

Excellent written and verbal communication skills with strong attention to