Distribution Sales Director, Beverages Channel Growth

CareersInFood.com; Houston (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Disability coverage

Paid time off and company holidays

Professional development

Job summary

Sunny Sky Products seeks a Director of Sales, Distribution to lead a four-manager team and drive the broadline channel with national and regional distributors. You will own partner strategy, key relationships, program development, and commercial agreements to fuel growth.

With a strong distribution background, you will build top-tier partnerships, mentor managers, and deliver budgeted growth while ensuring service levels and program execution across the network.

Qualifications

• Minimum 5 years of experience in Foodservice and minimum 10 years in the On-Premise channel.
• Proven success leading a sales team, including hiring, developing, and retaining talent, and driving cross-functional collaboration in a matrixed organization.
• Demonstrated ownership of a broadline distributor relationship at corporate headquarters level, including commercial terms.
• Established credibility with VP- and SVP-level Category, Merchandising, and Supply Chain leadership at major US distributors.
• Distribution background is critical: deep knowledge of distributor operations, redistribution, route to market, and broker networks.
• Working fluency with dispensed and blended beverage equipment, ingredient systems, and category economics.
• Operates with full CRM discipline in Salesforce; proficient in Microsoft Office, AI, and reporting tools such as Power BI. SAP experience preferred.
• Executive-level communication and presentation skills.
• Willingness to travel up to 40%.
• Bachelor’s degree preferred; advanced degree a plus.

Responsibilities

• Lead the corporate relationships with broadline distributors and redistributors, including US Foods, Performance Food Group, Gordon Food Service, Sysco, Dot Foods, Ben E Keith, Shamrock, and Vitco.
• Serve as the senior voice in these partnerships, leading top-to-top reviews and quarterly joint business planning with each major partner.
• Set the growth strategy for the Distribution business, prioritizing partner investments and defining a clear plan to win with each.
• Grow the business by winning new operators, expanding items and brands across the network, and opening emerging channels, securing gains through assortment, stocking authorizations, and new item setup.
• Lead, coach, and develop the Regional Sales Manager team through a consistent operating rhythm of one-on-ones, pipeline reviews, and account planning; partner with Human Resources on talent development and succession.
• Deliver the team’s aggregate budget with year-over-year growth, protect and expand existing business, and forecast accurately by brand, product line, and partner.
• Negotiate commercial terms at each distributor in partnership with Finance, including deviated pricing, allowances, marketing funds, service fees, and program agreements, and lead RFP and bid responses that win business and protect margin.
• Collaborate with Operations and Supply Chain to deliver excellent service levels, order management, and fulfillment for our partners.
• Monitor competitor activity, distributor consolidation, and category trends, and represent Sunny Sky Products at industry trade shows and customer meetings.

Skills

Sales leadership

Strategic planning

Executive communication

Budget management

Talent development

Industry knowledge

Education

Bachelor’s degree

Advanced degree

Tools

Salesforce

Power BI

SAP

MS Office

Job description

Sunny Sky Products seeks a Director of Sales, Distribution to lead a four-manager team and drive the broadline channel with national and regional distributors. You will own partner strategy, key relationships, program development, and commercial agreements to fuel growth.

With a strong distribution background, you will build top-tier partnerships, mentor managers, and deliver budgeted growth while ensuring service levels and program execution across the network.