Director, Visual Merchandising & Store Experience

Signet Jewelers; Irving (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Signet Jewelers, Irving, TX, seeks a Director of Visual Merchandising & Store Experience to define in-store experiences and lead the VM team across the fleet. Develop cohesive display concepts, signage, planograms, and scalable store environments aligned with brand identity and business goals.

You will partner with Marketing, Merchandising and Operations to ensure a seamless customer journey and a premium brand expression across fashion, bridal, and promotional segments.

Qualifications

• Bachelor’s degree in Visual Merchandising, Design, or a related field.
• 10+ years of Visual Merchandising experience at the corporate level, with at least 2 years in a senior management or director-level role.
• A track record of building scalable merchandise support systems.
• Experience designing customer journey flows and wayfinding systems within a retail environment.
• Strong track record leading complex, strategically important creative projects across multiple store formats and markets.
• Leadership experience spanning Visual Merchandising, Window Design, Retail Events, In-Store Communications, and Product Mapping/Storytelling.
• Experience working within fashion, beauty, accessories, jewelry, or similar consumer brand environments.
• Proficiency in MS Office, Adobe Photoshop, and Illustrator; familiarity with retail technology platforms.
• Excellent communication, presentation, and storytelling skills - able to align and inspire both creative teams and cross-functional stakeholders.
• Ability to travel as needed.

Responsibilities

• Define and lead the overarching creative visual strategy for product displays, windows, team member execution comms, signage, and planograms ensuring all touchpoints are consistent with brand identity, calendar and business objectives.
• Collaborate with Buying and Merchandising teams to assess how new products fit within existing display formats, suggesting and implementing updates as needed.
• Develop design principles and signage systems that maximize brand impact in close partnership with Marketing.
• Build and maintain visual merchandising guidelines and creative styling direction for stores, establishing clear standards for brand expression across all environments.
• Lead the development of scalable store experiences encompassing fixtures, decor, windows, music, and signage.
• Elevate visual storytelling across all product destinations: fashion, bridal, and promotional, ensuring each has a distinct purpose and vision.
• Design and implement intuitive promotional strategy ensuring the shopper journey guides from awareness through conversion with clear messaging hierarchy, wayfinding, and product placement working together seamlessly.
• Develop scalable in-store marketing campaign collateral and rollout systems that allow tentpole holiday programs to be executed consistently and efficiently across all store formats in partnership with ops, marketing and merchandising teams.
• Partner with Marketing and Merchandising to develop seasonal visual initiatives that support key product, collection, and promotional priorities.

Skills

Visual Merchandising

Leadership

Brand storytelling

Planograms

Store concepts

Cross-functional collaboration

Customer journey

Education

Bachelor’s Degree in Visual Merchandising, Design, or a related field

Tools

MS Office

Adobe Photoshop

Illustrator

Retail technology platforms

Job description

Signet Jewelers is the world’s largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us.

We have an exciting opportunity for a Director, Visual Merchandising & Store Experience to lead our visual merchandising team and define the in-store creative strategy and vision of our retail environments. This senior leader will develop and execute retail concepts including managing store formats, signage systems, planograming, and all-encompassing store visual merchandising programs all while driving cohesive, scalable experiences across the fleet. You will balance architecting clear, intuitive promotional flows with core product displays and destinations that guide the customer journey without compromising the elevated brand expression of our stores.

Visual, Creative & Brand Experience

• Define and lead the overarching creative visual strategy for product displays, windows, team member execution comms, signage, and planograms ensuring all touchpoints are consistent with brand identity, calendar and business objectives.
• Collaborate with Buying and Merchandising teams to assess how new products fit within existing display formats, suggesting and implementing updates as needed.
• Develop design principles and signage systems that maximize brand impact in close partnership with Marketing.
• Build and maintain visual merchandising guidelines and creative styling direction for stores, establishing clear standards for brand expression across all environments.
• Lead the development of scalable store experiences encompassing fixtures, decor, windows, music, and signage.
• Elevate visual storytelling across all product destinations: fashion, bridal, and promotional, ensuring each has a distinct purpose and vision.
• Design and implement intuitive promotional strategy ensuring the shopper journey guides from awareness through conversion with clear messaging hierarchy, wayfinding, and product placement working together seamlessly.
• Develop scalable in-store marketing campaign collateral and rollout systems that allow tentpole holiday programs to be executed consistently and efficiently across all store formats in partnership with ops, marketing and merchandising teams.
• Partner with Marketing and Merchandising to develop seasonal visual initiatives that support key product, collection, and promotional priorities.

Retail Operations & Executio n

• Manage agency teams, internal creative teams, and vendors to bring concepts to life balancing budget, resources and stakeholder inputs as needed.
• Implement best practices for Visual Merchandising across stores, special events, and seasonal implementations through ongoing directives and field communication tools.
• Oversee production of fixture and signage programs, managing timelines, vendors, and budgets.
• Present VM proposals and performance at leadership level.

Team Leadership & Capability Building

• Inspire, guide, and develop team through clear direction, empathy, and strong leadership.
• Provide training and tools to ensure brand and visual standards are consistently implemented in the field; regularly evaluate training effectiveness and update programs as needed.
• Create communication tools that drive global understanding, consistency, and execution of in-store merchandise presentation and campaign rollouts.
• Collaborate cross-functionally with Marketing, Merchandising and Store Operations to align stakeholders around a unified retail experience vision.

What You Bring

• Bachelor’s Degree in Visual Merchandising, Design, or a related field.
• 10+ years of Visual Merchandising experience at the corporate level, with at least 2 years in a senior management or director-level role.
• A track record of building scalable merchandise support systems
• Experience designing customer journey flows and wayfinding systems within a retail environment.
• Strong track record leading complex, strategically important creative projects across multiple store formats and markets.
• Leadership experience spanning Visual Merchandising, Window Design, Retail Events, In-Store Communications, and Product Mapping/Storytelling.
• Experience working within fashion, beauty, accessories, jewelry, or similar consumer brand environments.
• Proficiency in MS Office, Adobe Photoshop, and Illustrator; familiarity with retail technology platforms.
• Excellent communication, presentation, and storytelling skills - able to align and inspire both creative teams and cross-functional stakeholders.
• Ability to travel as needed.