Director, Vaccine Communications & Strategic Growth

GSK plc; Philadelphia (Philadelphia County); On-site; USD 180,000 - 230,000; Full time

Job summary

GSK plc is seeking a Director, Product, Pipeline and Patient Communications to shape and deliver integrated, insight-driven strategies that advance GSK’s priorities. The role partners with US Vaccines leadership to define strategies for assets across the portfolio and pipeline, leveraging data, digital innovation, and AI tools to enhance storytelling and audience engagement.

The role sits within the US Communications & Government Affairs team, coordinating with global partners and external

Qualifications

• Bachelor’s degree in Communications, Public Health, or related field.
• 8+ years of strategic communications planning and execution.
• Experience in multi-channel content creation (digital, visual, storytelling formats).
• Experience in issues and crisis communications.

Responsibilities

• Co‑lead the development and execution of integrated communications strategies aligned with business priorities and grounded in audience insights and data analytics.
• Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels.
• Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling.
• Drive end‑to‑end execution of communications plans, including budget management, with a focus on measurable impact.
• Lead the development of high‑quality, multi‑channel content (earned media, social, executive platforms, internal communications).
• Use data, social listening, and AI‑driven insights to refine messaging and anticipate risks in real time.

Skills

Content Development

Corporate Copywriting

Crisis Communication Management

Data Analytics

Digital Fluency

Reputation Management

Risk Management

Social Media

Stakeholder Management

Strategic Planning

Education

Bachelor’s degree in Communications, Public Health, or related field

Master’s degree in Communications, Public Health, or related field

Job description

GSK plc is seeking a Director, Product, Pipeline and Patient Communications to shape and deliver integrated, insight-driven strategies that advance GSK’s priorities. The role partners with US Vaccines leadership to define strategies for assets across the portfolio and pipeline, leveraging data, digital innovation, and AI tools to enhance storytelling and audience engagement.

The role sits within the US Communications & Government Affairs team, coordinating with global partners and external