Director, Vaccine Communications & Digital Strategy

GSK; Philadelphia (Philadelphia County); On-site; USD 180,000 - 240,000; Full time

Job summary

GSK US Communications & Government Affairs seeks a Director of Product, Pipeline and Patient Communications to shape integrated strategies for assets across the portfolio and pipeline. The role partners with senior leaders to translate science narratives into compelling storytelling, leveraging data, digital innovation, and AI for audience engagement and efficiency.

Leading cross‑functional teams and external agencies, you will manage multi‑channel content, ensure regulatory alignment, and drive

Qualifications

• Bachelor’s degree in Communications, Public Health, or related field.
• 8+ years of strategic communications planning and execution.
• Disease awareness and/or branded campaign development.
• Leadership experience, including influencing senior stakeholders.
• Stakeholder engagement across complex, matrixed environments.
• Multi-channel content creation (digital, visual, storytelling).
• Issues and crisis communications experience.
• Master’s degree in Communications, Public Health, or related field.
• 10+ years of pharma/biotech comms experience.
• Experience integrating digital tools, data analytics and AI-enabled capabilities into communications planning and execution.

Responsibilities

• Co‑lead the development and execution of integrated communications strategies aligned with business priorities and grounded in audience insights and data analytics.
• Act as a central point of accountability for asset‑level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels.
• Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling.
• Drive end‑to‑end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization.
• Lead the development of high‑quality, multi‑channel content (earned media, social, executive platforms, internal communications), incorporating digital‑first and AI‑enabled content approaches.
• Use data, social listening, and AI‑driven insights to refine messaging, identify opportunities, and anticipate risks in real time.
• Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities.
• Build and strengthen GSK’s external voice by developing spokespeople and enhancing executive visibility across platforms.

Skills

Content development

Corporate copywriting

Crisis communication management

Data analytics

Digital fluency

Reputation management

Risk management

Social media

Stakeholder management

Strategic planning

Education

Bachelor’s degree in Communications, Public Health, or related field

Master’s degree in Communications, Public Health, or related field

Job description

GSK US Communications & Government Affairs seeks a Director of Product, Pipeline and Patient Communications to shape integrated strategies for assets across the portfolio and pipeline. The role partners with senior leaders to translate science narratives into compelling storytelling, leveraging data, digital innovation, and AI for audience engagement and efficiency.

Leading cross‑functional teams and external agencies, you will manage multi‑channel content, ensure regulatory alignment, and drive