Director, Vaccine Communications & Brand Strategy

GlaxoSmithKline; Philadelphia (Philadelphia County); On-site; USD 180,000 - 280,000; Full time

Job summary

GSK US is seeking a Director, Product, Pipeline and Patient Communications to shape integrated communications that advance priorities, drive growth, and accelerate R&D. The role partners with the Head of Communications, US Vaccines, to define and execute communications for assets across the portfolio and pipeline.

You will lead cross-functional teams, innovate with digital and AI tools, and ensure high-impact external and internal communications that strengthen trust and support business

Qualifications

• Bachelor’s degree in Communications, Public Health, or related field or equivalent experience.
• 8+ years of strategic communications planning and execution.
• Experience in multi-channel content creation (digital, visual, storytelling formats).
• Experience in issues and crisis communications and stakeholder engagement across matrixed environments.

Responsibilities

• Lead integrated communications strategies for portfolio brands, assets, and launches.
• Provide strategic counsel to senior leaders and translate science into compelling storytelling.
• Drive end-to-end execution of communications plans with budget management and measurable impact.
• Develop multi-channel content (earned media, social, executive platforms, internal comms)
• Use data and AI-driven insights to refine messaging and manage risks.

Skills

Content Development

Corporate Copywriting

Crisis Communication Management

Data Analytics

Digital Fluency

Reputation Management

Risk Management

Social Media

Stakeholder Management

Strategic Planning

Education

Bachelor's degree in Communications, Public Health, or related field

Master's degree in Communications, Public Health, or related field

Job description

GSK US is seeking a Director, Product, Pipeline and Patient Communications to shape integrated communications that advance priorities, drive growth, and accelerate R&D. The role partners with the Head of Communications, US Vaccines, to define and execute communications for assets across the portfolio and pipeline.

You will lead cross-functional teams, innovate with digital and AI tools, and ensure high-impact external and internal communications that strengthen trust and support business