Director, Communications - US Vaccines

GSK; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

GSK in the United States seeks a Director of Product, Pipeline and Patient Communications to shape integrated, insight-driven strategies that align with business priorities and patient needs. You will partner with the Head of Communications, US Vaccines, to drive storytelling across assets and pipeline using data analytics and digital tools.

The role blends science, reputation, and technology, leveraging AI and digital channels to engage audiences, manage crises, and enhance operational

Qualifications

• Bachelor's degree in Communications, Public Health, or related field.
• 8+ years of strategic communications planning and execution.
• Disease awareness and/or branded campaign development.
• Leadership experience, including influencing senior stakeholders.
• Stakeholder engagement across complex, matrixed environments.
• Experience in multi-channel content creation (digital, visual, storytelling formats).
• Experience in issues and crisis communications.

Responsibilities

• Co-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches - aligned with business priorities and grounded in audience insights and data analytics.
• Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels.
• Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling.
• Drive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization.
• Lead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approaches.
• Use data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real time.
• Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities.
• Build and strengthen GSK's external voice by developing spokespeople and enhancing executive visibility across platforms.
• Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiatives.
• Ensure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areas.
• Develop and deliver impactful internal communications strategies that engage employees, support change management, and reinforce product, pipeline and patient priorities.
• Support the sharing of compelling content for town halls, leadership communications, and digital platforms, leveraging modern storytelling formats.
• Partner with the business to align communications and engagement strategies with organizational priorities.
• Lead and influence across a complex matrix, including US and Global Communications, Government Affairs, Commercial, medical, and external agencies.
• Oversee agency partners and cross-functional teams to deliver integrated, high-quality outcomes.
• Build strong, trusted relationships across the organization and with external stakeholders.
• Lead communications planning and response for issues related to assigned assets in coordination with senior communications leadership.
• Monitor the external environment using traditional and digital intelligence tools, identifying emerging trends and potential risks.
• Ensure all materials and activities comply with GSK policies, regulatory requirements, and ethical standards.

Skills

Strategic comms

Leadership

Stakeholder engagement

Multi-channel content

Crisis communications

Data insights

Education

Bachelor's degree in Communications / related field

Master's degree (preferred)

Job description

The Director, Product, Pipeline and Patient Communications plays a critical role in shaping and delivering integrated, insight-driven communications strategies that advance GSK's priorities to drive growth, accelerate R&D, and simplify how we work.

This role partners closely with the Head of Communications, US Vaccines, to define and execute communications strategies for key assets across the portfolio and pipeline. The Director will operate at the intersection of science, reputation, and technology-leveraging data, digital innovation, and emerging AI tools to enhance storytelling, audience engagement, and operational efficiency.

This role plays a key part in advancing communications across our therapy areas, helping to ensure our approach is coordinated, innovative, and aligned with the needs of the business and the patients we serve.

As a member of the US Communications & Government Affairs team, this role partners closely with business leaders, global partners, agencies and external stakeholders to build, create and execute consistent, high-impact communications that build trust, strengthen reputation, and support business outcomes.

Key Responsibilities:

Strategy & Leadership

• Co-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches -aligned with business priorities and grounded in audience insights and data analytics
• Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels (i.e. approval and launch communication plans for assets/brands, disease state awareness, medical congresses, etc).
• Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling

Execution Excellence & Innovation

• Drive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization
• Lead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approaches
• Use data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real time
• Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities

External Engagement & Reputation

• Build and strengthen GSK's external voice by developing spokespeople and enhancing executive visibility across platforms (e.g., LinkedIn, speaking engagements, media interactions)
• Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiatives
• Ensure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areas

Internal Communications & Culture

• Develop and deliver impactful internal communications strategies that engage employees, support change management, and reinforce product, pipeline and patient priorities
• Support the sharing of compelling content for town halls, leadership communications, and digital platforms (e.g., Workvivo), leveraging modern storytelling formats
• Partner with the business to align communications and engagement strategies with organizational priorities

Leadership & Collaboration

• Lead and influence across a complex matrix, including US and Global Communications, Government Affairs, Commercial, medical, and external agencies
• Oversee agency partners and cross-functional teams to deliver integrated, high-quality outcomes
• Build strong, trusted relationships across the organization and with external stakeholders

Issues & Risk Management

• Lead communications planning and response for issues related to assigned assets in coordination with senior communications leadership
• Monitor the external environment using traditional and digital intelligence tools, identifying emerging trends and potential risks
• Ensure all materials and activities comply with GSK policies, regulatory requirements, and ethical standards

Basic Qualifications:

• Bachelor's degree in Communications, Public Health, or related field (e.g., English, Government, History)
• 8+ years of strategic communications planning and execution
• Disease awareness and/or branded campaign development
• Leadership experience, including influencing senior stakeholders
• Stakeholder engagement across complex, matrixed environments
• Experience in multi-channel content creation (digital, visual, storytelling formats).
• Experience in issues and crisis communications

Preferred Qualifications:

• Master's degree in Communications, Public Health, or related field
• 10+ years of communications experience (internal and external), including pharmaceutical/biotech experience
• Experience in specialty, oncology, or priority therapeutic