Director, Vaccine Communications & Strategy

GSK; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

GSK in the United States seeks a Director of Product, Pipeline and Patient Communications to shape integrated, insight-driven strategies that align with business priorities and patient needs. You will partner with the Head of Communications, US Vaccines, to drive storytelling across assets and pipeline using data analytics and digital tools.

The role blends science, reputation, and technology, leveraging AI and digital channels to engage audiences, manage crises, and enhance operational

Qualifications

• Bachelor's degree in Communications, Public Health, or related field.
• 8+ years of strategic communications planning and execution.
• Disease awareness and/or branded campaign development.
• Leadership experience, including influencing senior stakeholders.
• Stakeholder engagement across complex, matrixed environments.
• Experience in multi-channel content creation (digital, visual, storytelling formats).
• Experience in issues and crisis communications.

Responsibilities

• Co-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches - aligned with business priorities and grounded in audience insights and data analytics.
• Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels.
• Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling.
• Drive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization.
• Lead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approaches.
• Use data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real time.
• Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities.
• Build and strengthen GSK's external voice by developing spokespeople and enhancing executive visibility across platforms.
• Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiatives.
• Ensure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areas.
• Develop and deliver impactful internal communications strategies that engage employees, support change management, and reinforce product, pipeline and patient priorities.
• Support the sharing of compelling content for town halls, leadership communications, and digital platforms, leveraging modern storytelling formats.
• Partner with the business to align communications and engagement strategies with organizational priorities.
• Lead and influence across a complex matrix, including US and Global Communications, Government Affairs, Commercial, medical, and external agencies.
• Oversee agency partners and cross-functional teams to deliver integrated, high-quality outcomes.
• Build strong, trusted relationships across the organization and with external stakeholders.
• Lead communications planning and response for issues related to assigned assets in coordination with senior communications leadership.
• Monitor the external environment using traditional and digital intelligence tools, identifying emerging trends and potential risks.
• Ensure all materials and activities comply with GSK policies, regulatory requirements, and ethical standards.

Skills

Strategic comms

Leadership

Stakeholder engagement

Multi-channel content

Crisis communications

Data insights

Education

Bachelor's degree in Communications / related field

Master's degree (preferred)

Job description

GSK in the United States seeks a Director of Product, Pipeline and Patient Communications to shape integrated, insight-driven strategies that align with business priorities and patient needs. You will partner with the Head of Communications, US Vaccines, to drive storytelling across assets and pipeline using data analytics and digital tools.

The role blends science, reputation, and technology, leveraging AI and digital channels to engage audiences, manage crises, and enhance operational