Director- US Marketing (NYX)

L'oreal Usa; El Segundo (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

L’Oréal USA seeks a seasoned Brand Marketing Leader for NYX US to drive strategic planning, portfolio growth and innovative product campaigns."

You will partner with Global Product Development, Supply Chain and Commercial teams to deliver high-impact innovations and manage the US launch calendar with a strong digital, influencer-led focus.

Qualifications

• 8–10+ years of progressive brand marketing experience in beauty or FMCG.
• Bachelor’s degree in marketing, business, or related field; MBA is a plus.

Responsibilities

• Lead strategic planning and execution of marketing roadmaps for NYX US categories.
• Drive growth and market share by identifying trends, white spaces and opportunities in indie/mass beauty.
• Own the US category launch calendar from conception to execution, aligning with global guardrails and local objectives.
• Oversee end-to-end product lifecycle from NPD to discontinuation; collaborate with Global Product Development and Supply Chain.
• Manage COGS, forecasting accuracy and inventory health with Demand Planning and Commercial teams.
• Lead integrated 360-degree marketing campaigns with digital, social-first and influencer-led approaches.

Skills

Brand marketing

Leadership

Data analytics

Digital marketing

Cross-functional collaboration

P&L management

Education

Bachelor's degree in Marketing/Business

MBA

Tools

NPD data systems

Nielsen

Digital analytics tools

Job description

Key Responsibilities

1. Strategic Vision & Category Leadership

• Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
• Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
• Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.

2. Product Innovation & Lifecycle Management

• Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
• Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
• Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.
• Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
• Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
• Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).

4. Data Analytics & Business Acumen

• Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
• Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.
• Provides mentorship for other team members, fostering a culture of creativity, agility, and cross-functional collaboration.
• Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.

Qualifications & Requirements

• Experience: 8–10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
• Education: Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.
• Deep understanding of the US beauty consumer, digital culture, and social media trends.
• Proven track record of managing product categories and launching successful 360° marketing campaigns.
• Strong analytical skills with proficiency in retail data (NPD) and P&L management.
• Demonstrated ability to lead, inspire, and develop high-performing teams.
• Exceptional project management and cross-functional leadership skills in a fast-paced environment.