Global Brand Marketing Specialist

Tata Harper Skincare; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading beauty brand seeks a Global Brand Marketing Coordinator to support brand strategy, product innovation, and go-to-market strategies. The ideal candidate will collaborate on marketing campaigns, assist in product development, and translate consumer insights into actionable strategies. Candidates should possess a Bachelor's in Marketing, along with 1-2 years of related experience in beauty or wellness, and be proficient in analytical and project management skills. This hybrid role allows for 2 days of remote work per week.

Qualifications

• 1-2 years of experience in marketing or brand management in the beauty or wellness sector.
• Proficient in Microsoft Office applications.
• Ability to communicate conceptual ideas effectively.

Responsibilities

• Support brand strategy and campaign development.
• Collaborate on product development and execution.
• Assist in market trend analysis and consumer insights.

Skills

Analytical skills

Project management

Written communication

Multitasking

Interpersonal skills

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Microsoft Office

Job description

We are seeking a Global Brand Marketing Coordinator to support the Global Marketing area.

In this capacity the right candidate will help support the brand strategy, product innovation direction and go-to-market strategy. Additionally, the scope will include execution tasks tied to the Product Development operational cycle.

This role is ideal for a beauty industry professional who thrives at the intersection of product strategy, brand storytelling, and cross-functional leadership that is consumer insight driven and has deep category knowledge. S/he will collaborate closely with the Sr Manager of Global Brand Marketing to assist in the development and execution of product and brand strategies, campaigns, and new product launches.

Candidates should be enthusiastic about what we do, energetic, highly organized, great problem solvers, and initiative-takers. This role will report to the Director of Brand & Product Marketing and is a hybrid in-office role, based in New York City, with 2 days of remote work per week.

Principal Accountabilities

Brand strategy development

• Partner with the Sr Manager on brand strategy, content planning, and campaign development—in particular as it relates to gathering data and information supporting the creation of campaign decks and toolkits to guide cross-functional execution - across Sales, Brand.com including Email and Paid Media, Comms & Social, Education, Creative and Visual Merchandising.
• Support the gathering of data necessary to the translation of consumer insights, trend analysis, and category intelligence that will be translated into product and campaign strategies that drive brand differentiation, innovation, and growth.
• Support the execution of the Marketing calendar and detailed growth strategy for each product
• New Product Development Direction Setting – contribute to the development of briefs by researching product trends, customer trends, lay bases of competitor product and product concept analysis.
• Cross-functional Collaboration for Product Strategy – support the Sr Manager in the execution of deliverables aimed at briefing supporting functions (Creative and Visual Merchandising, PR, social media, Sales and Education teams, etc)

Product Development

• Support the end-to-end product development process in collaboration with R&D, Product Development, Regulatory, and Creative—in particular, gather necessary data to formalize the creation of formula and packaging briefs
• Formula & Clinical Testing: support the work that helps determining texture direction, key ingredients, and fragrance in collaboration with R&D. Support the design clinical studies objectives and desired clinical claims.
• Primary & Secondary Packaging: support the process to determine the packaging direction and execution of detailed specifications.
• Packaging design: support the design direction and the briefing of creative packaging and packaging development teams

Product Development Program Operation

• Production: support Global Sr Manager in the collaboration with the SCM-related departments to prepare for production meetings.
• Support the AP-SCM cross-functional communication process with different departments, including the production planning team, packaging material purchasing team, QC team, manufacturing team, packaging team, and raw material purchasing team.
• Carry out tasks supporting the pre-production and line testing for mass production
• Support the tasks linked to the operation of internal AP systems such as SAP, NPD, CPC, and Aplan. Note: as some of these programs are not available in English, partial support from AP will be provided.

Key Experience and Skills

Qualification and Experience

• Bachelor’s Degree or equivalent in Marketing, Business, Communications, or related subjects.
• 1-2 years of experience in marketing or brand management, with a focus on beauty, wellness, skincare, luxury, lifestyle or consumer products.

Skill Sets

• Proficient in Microsoft Office applications.
• Good analytical and project management acumen
• Proficient written skills and ability to articulate conceptual ideas.
• Ability to problem solve and manage up effectively and in a timely manner.
• Excellent ability to multitask
• Good communication and interpersonal skills.

Personal Attributes

• Passion for innovation, consumer behavior, and emerging market and consumer trends.
• Interest in beauty, wellness, lifestyle, luxury, and sustainability.
• Meticulous, self-driven, team-player, collaborative, and able to adapt to changes.

Tata Harper and AMOREPACIFIC, US, INC is an equal opportunity and Affordative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.