Director, US Brand & Launch Strategy

Egetis Therapeutics; Boston (MA); On-site; USD 140,000 - 160,000; Full time

Job summary

A biotechnology company is seeking a Director of Marketing to lead the US launch strategy for a rare disease treatment. This role involves owning the brand strategy, executing omnichannel marketing campaigns, and collaborating across functions. The ideal candidate will have over 8 years in pharma/biotech, including rare disease marketing experience. Strong analytical skills and familiarity with digital media will be essential. The position follows a hybrid work model based in Boston, MA, with travel up to 25%.

Qualifications

• 8+ years of US pharma/biotech experience, including at least 3 years in rare disease marketing.
• Proven launch experience in HCP and patient focused brand launches.
• Experience in small company/start-up environments.

Responsibilities

• Own the US brand strategy and positioning.
• Support prelaunch and launch planning efforts.
• Develop innovative HCP engagement strategies.

Skills

Pharma/biotech experience

Marketing strategies

Cross-functional leadership

Analytical skills

Digital media

Education

Degree in business administration or life science

Advanced degree

Tools

Veeva CRM

Veeva Promomats

Job description

A biotechnology company is seeking a Director of Marketing to lead the US launch strategy for a rare disease treatment. This role involves owning the brand strategy, executing omnichannel marketing campaigns, and collaborating across functions. The ideal candidate will have over 8 years in pharma/biotech, including rare disease marketing experience. Strong analytical skills and familiarity with digital media will be essential. The position follows a hybrid work model based in Boston, MA, with travel up to 25%.