Senior Rare Disease Brand & Launch Lead

REGENXBIO; Rockville (MD); On-site; USD 160,000 - 215,000; Full time

Benefits offered by this job

Annual bonus program

Education assistance

Retirement plan with employer match

Stock options at all levels

Summer hours

Job summary

REGENXBIO is seeking an Associate Director, Rare Disease Product Marketing to shape and execute brand strategy across HCP, payer, caregiver, and field teams. You will translate research into actionable marketing plans, manage launch readiness, and drive integrated campaigns in a fast-paced biotech environment.

You will lead cross-functional collaboration with Commercial, Medical, Market Access, Regulatory, and R&D to align messaging, generate insights, and optimize promotional materials.

Qualifications

• Bachelor's degree required; advanced degree (MS, PhD, MBA, PharmD) preferred in life sciences, business, or healthcare.
• 7+ years of product marketing, brand management, or related commercial experience in biotech/pharma, with rare disease experience preferred.
• Proven experience supporting or leading product launch prep and lifecycle activities.
• Strong understanding of drug development and commercialization processes, especially in rare disease or gene therapy.

Responsibilities

• Lead development and execution of integrated rare disease brand plans including segmentation, positioning, messaging, and omnichannel tactics.
• Translate market research and field feedback into actionable recommendations for brand planning and launch readiness.
• Develop HCP- and payer-facing promotional materials and ensure scientific accuracy and compliance.
• Manage agency and vendor partnerships for market research, creative development, media, analytics, and other marketing services.
• Lead annual operating planning and marketing budget management; track spend and asset lifecycle updates.
• Collaborate with Commercial, Medical, Market Access, Regulatory/Legal, R&D, and field teams to align brand strategy and initiatives.
• Communicate actionable recommendations to senior stakeholders and enable rollout of new materials.
• Travel up to 25% for medical congresses and internal meetings.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Promotional materials development

Agency management

Data analysis

Education

Bachelor's degree

Advanced degree (MS/PhD/MBA/PharmD)

Tools

Excel

PowerPoint

Market research tools

Job description

REGENXBIO is seeking an Associate Director, Rare Disease Product Marketing to shape and execute brand strategy across HCP, payer, caregiver, and field teams. You will translate research into actionable marketing plans, manage launch readiness, and drive integrated campaigns in a fast-paced biotech environment.

You will lead cross-functional collaboration with Commercial, Medical, Market Access, Regulatory, and R&D to align messaging, generate insights, and optimize promotional materials.