Director Trade Marketing, Matrix Haircare

L'Oréal; New York (NY); On-site; USD 139,000 - 201,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Pension Plan

Flexible PTO

VIP store discounts

Monthly mobile allowance

Mentorship programs

E-learning access

Lunch & Learn

Job summary

L’Oréal is seeking a Director of Trade Marketing for Matrix Haircare at the Hudson Yards site in New York. You will drive brand growth by integrating Brand Marketing, eRetail, and Visual Merchandising, translating brand goals into account-focused growth plans and optimizing online and offline assortments to maximize sell-out and distribution.

You will lead a team across Trade Marketing, Merchandising, and eRetail, balancing long-term strategy with operational excellence to elevate the brand’s

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of experience in trade marketing, account management, merchandising or related roles.
• Proven track record of managing and developing direct reports and leading cross-functional projects.
• Omni-Retail (O+O) expertise in digital shelf optimization and physical merchandising.
• Strong ability to interpret complex data to drive commercial strategy.
• Proven success in strengthening high-level retailer relationships.
• Ability to travel occasionally for account visits and activations.
• Thrive in fast-paced, high-growth environment with multiple priorities.

Responsibilities

• Define and lead the trade marketing vision for consumer channels across physical and digital touchpoints.
• Oversee eRetail strategy and partner with ecommerce teams to drive conversion.
• Direct development of visual merchandising guidelines and fixtures.
• Provide data-driven recommendations on distribution, pricing, and assortment.
• Oversee design and execution of trade promotions and retail events.
• Lead and develop a high-performing team across Trade Marketing, Merchandising, and eRetail.
• Coordinate with Sales, Brand Marketing, and eCommerce to align activities.

Skills

Analytical thinking

Relationship management

Leadership

Agility

Travel flexibility

Education

Bachelor's degree in Marketing/Business

MBA preferred

Job description

Job Title: Director Trade Marketing, Matrix Haircare

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: Assistant Vice President Marketing, Matrix Haircare & Styling

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer‑centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

Position Overview: As the Matrix Trade Marketing Director, you will accelerate brand growth across assigned retail channels by leading the strategic integration of Brand Marketing, eRetail, and Visual Merchandising. You will be responsible for translating high-level brand goals into impactful, account‑specific growth plans that drive distribution, optimize O+O (Online + Offline) assortments, and maximize sell-out performance.

As the owner of both the physical and digital shelf, you will combine long‑term strategic vision with operational excellence to inspire consumer trial, acquisition, and loyalty. You will lead and develop a high‑performing team to deliver best‑in‑class retail activations that elevate the brand’s commercial and digital footprint in a competitive landscape.

Key Responsibilities

• Strategic Leadership & O+O Planning: Define and lead the trade marketing vision for consumer channels. Translate brand strategy into actionable, account‑specific marketing plans that leverage market dynamics, category insights, and the total consumer journey across physical and digital touchpoints.
• eRetail & Digital Shelf Ownership: Oversee the eRetail strategy to ensure brand equity is maintained online. Partner with eCommerce teams to optimize product pages, search visibility, and digital promotional calendars to drive conversion and digital share of growth.
• Merchandising Excellence: Direct the development of visual merchandising guidelines and permanent/temporary fixtures. Optimize product placement and shopper engagement in‑store to enhance the consumer experience and maximize productivity.
• Commercial Growth & Portfolio Strategy: Provide data‑driven recommendations to account leads regarding distribution opportunities, pricing strategies, and assortment optimization.
• Activation & Promotional Design: Oversee the design and execution of impactful trade promotions, retail events, and "hero" product launch plans. Ensure all activations are tailored to specific account demographics while remaining consistent with global brand pillars.
• People Management & Development: Lead, coach, and develop a team of direct reports across Trade Marketing, Merchandising, and eRetail. Foster a culture of high performance, continuous learning, and cross‑functional collaboration.
• Cross‑Functional Orchestration: Act as the key liaison between Sales, Brand Marketing, and eCommerce to align all trade activities with broader organizational objectives.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Experience: 8+ years of experience in trade marketing, account management, merchandising or related roles.
• Leadership: Proven track record of managing and developing direct reports and leading complex, cross‑functional projects.
• O+O Expertise: Expertise in the "Omni‑Retail" environment, specifically regarding digital shelf optimization (eRetail) and physical visual merchandising execution.
• Analytical Expertise: Strong ability to interpret complex data to drive commercial strategy and investment decisions.
• Relationship Management: Proven success in strengthening high‑level retailer relationships.
• Travel: Ability to travel occasionally for account visits, market tours, or activations.
• Agility: Ability to thrive in a fast‑paced, high‑growth environment and manage multiple high‑stakes priorities simultaneously.

What’s In It For You

• Salary Range: $138,500-$200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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