Manager, Brand Marketing-Mizani & L'Oreal Technique US

L'Oreal USA, Inc; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid Work Policy

Medical, Dental, Vision, 401K, Pension

VIP Access to L'Oreal Internal Shop

Learning & Development opportunities

Volunteer Time

Job summary

L’Oréal USA, Inc. is seeking a Manager of Brand Marketing for Mizani and L’Oreal Technique Marketing in New York. You will lead the US brand marketing portfolio, define priorities, and execute local go-to-market strategies while coordinating with cross‑functional teams and external partners.

You will own end‑to‑end GTM, analyze performance, and collaborate with global teams to ensure US relevancy. This role requires strategic thinking, strong communication, and financial acumen with 15% travel.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• 5+ years marketing experience, preferably in prestige beauty or Consumer Packaged Goods (CPG). A hair category expertise in the US would be a plus.
• Strategic thinker and effective communicator at all levels of the organization.
• Ownership and entrepreneurial spirit.
• Great interpersonal and presentation skills, with the ability to debate and influence stakeholders at all levels, while fostering teamwork.
• Expert-level ability to interpret complex quantitative data and translate into business strategies - including strong financial acumen (sales forecasting, etc) and proven successful experience with budgeting and P&L management
• Ability to travel domestically periodically (15%)

Responsibilities

• Drive category analysis and inform Mizani and L'Oreal Technique product strategies.
• Collaborate with local and SalonCentric sales and retailer partners to drive business strategies.
• Own end-to-end Go-to-Market process with cross-functional teams to bring cohesive plans to life.
• Analyze performance and provide optimizations to senior leadership.
• Create local content with global teams for US relevance and campaigns.
• Forecasting and budget/demand planning with S&OP to minimize OOS and waste.
• Manage A&P spend, samples, COSO, and merchandising budgets; drive ROI decisions.

Skills

Strategic thinker

Effective communicator

Entrepreneurial spirit

Interpersonal skills

Presentation skills

Data interpretation

Financial acumen

Budgeting & P&L

Travel ability

Education

Bachelor's Degree in Marketing/Communications or related field

Job description

Job Title: Manager, Brand Marketing - Mizani & L'Oreal Technique Marketing

Division: Professional Products Division

Location: NY, 10 Hudson Yards

Reports To: AVP, Head of Marketing

Who We Are: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oreal Professionnel, Kerastase, Redken, Biolage, Matrix, Mizani, and Pureology.

What You Will Do:

The manager of marketing is a strategic operator responsible for overseeing the US brand marketing portfolio for Mizani and L'Oreal Technique and executing the local go-to-market strategy. Reporting into the AVP Marketing, Pureology, Mizani, & LT, this role oversees product marketing and channel strategy for the Mizani and L'Oreal Technique brands, defining the key brand priorities while ensuring flawless operational execution.

Job Duties and Accountabilities

Strategic Planning & Vision:

• Drive and synthesize category and consumer research, market trends and competitive benchmarks to inform Mizani and L'Oreal Technique product strategies.
• Elevate risks and opportunities across the business to senior leadership

Channel Expertise:

• Collaborate with local and SalonCentric sales and retailer partners to drive business strategies
• Drive promo sales strategy in partnership with KAM for SalonCentric, implementing any learnings from performance measurement
• Work closely with Visual Merchandising and creative partners to execute merchandising updates on a regular basis

Product Excellence & GTM:

• Own end-to-end "Go-to-Market" process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, impactful and ambitious plans to life
• Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
• Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
• Work with A&I and global teams to create brand content and execute localized A&I campaigns
• Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps

Portfolio forecasting and P&L Management:

• Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of retail sales data and market flow
• Collaborate with S&OP to ensure accuracy in forecasting and demand planning to minimize OOS and inventory waste
• Carefully manage gross margin on existing portfolio and giftsets
• Optimize A&P spend to drive top and bottom-line growth, directly owning samples, GWPs, COSO, and testers & merchandising budgets, and collaborating with Finance and other partners on driving full P&L
• Review detailed ROI data on investments to inform future budget decisions

What We Are Looking For:

Required Qualifications:

• Bachelor's Degree in Marketing, Communications, or a related field
• 5+ years marketing experience, preferably within the prestige beauty space or Consumer Packaged Goods (CPG). A hair category expertise in the US would be a plus.
• Strategic thinker and effective communicator at all levels of the organization
• Ownership and entrepreneurial spirit
• Great interpersonal and presentation skills, with the ability to debate and influence stakeholders at all levels, while fostering teamwork
• Expert-level ability to interpret complex quantitative data and translate into business strategies - including strong financial acumen (sales forecasting, etc) and proven successful experience with budgeting and P&L management
• Ability to travel domestically periodically (15%)

What's In It For You:

• Salary Range:$98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package(Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy(3 Days in Office, 2 Days Work from Home)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks(VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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