Manager, Advocacy and Influence - Biolage

L'Oréal; New York (NY); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401K

Hybrid work policy

Paid vacation

Volunteer time

Discounted products

Learning & development

Job summary

L’Oréal is seeking a Biolage Advocacy & Influence Manager to develop and oversee consumer and professional advocacy and influencer strategies. You will partner with the Brand Engagement Lead and cross-functional teams to drive awareness, engagement, and conversions among pros and consumers.

You will lead campaigns, manage creator partnerships, and design retailer-focused programs while staying ahead of trends and measuring success with clear KPIs. Domestic travel may be required.

Qualifications

• Bachelor's degree required.
• 4–6 years of experience in strategic marketing, branding, and product management.
• Understanding of the Professional Beauty Industry is a plus.
• Ability to develop and implement long-term brand engagement strategies.
• Strong written and verbal communication skills for diverse audiences.
• Proven ability to build and maintain journalist, editor, and partner relationships.
• Keen eye for emerging trends, media opportunities and partnerships.
• Data-driven with KPI definition, tracking, and insights analysis.

Responsibilities

• Develop and oversee the brand’s consumer and professional advocacy and influencer strategy.
• Lead end-to-end influencer campaigns from casting to budget management.
• Build creator & agency partnerships with external partners.
• Create retailer-focused programs to drive awareness and conversions.
• Plan events and experiences to strengthen brand affinity and advocacy.
• Identify trends to stay ahead of culture and influence.
• Convert data into actionable insights and optimize ROI.
• Oversee essential operational processes including budgets and orders.

Skills

Brand strategy

Influencer marketing

Campaign management

Relationship building

KPIs & analytics

Travel readiness

Education

Bachelor's degree

Job description

Job Title Manager, Advocacy and Influence - Biolage

Division: PPD

Location: 10 Hudson Yards

Reports To: Dir, Brand Engagement Lead – Biolage, Pureology, and Mizani

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

What You Will Learn:

As the Biolage Pro Advocacy & Influence Manager, you will develop and oversee the brand’s consumer and professional advocacy & influencer strategy in partnership with the Brand & Engagement Lead and Head of Marketing. You will create a cohesive approach aligned with L’Oréal USA and global frameworks, driving awareness, engagement, brand buzz, traffic, and conversions—with a primary focus on recruiting and retaining professional influencers and advocates.

• CONNECTION: Drive connection between the pro and consumer, building power duos to push the professional point of difference with consumers and drive desirability among pros.
• END-TO-END INFLUENCER CAMPAIGNS: Lead campaign execution (consumer & pro) from creator casting and contract negotiation through content review, budget management, and boosting. Influence and collaborate with key internal stakeholders, including brand marketing, media and global DMI teams. Manage relationships with external agencies and partners.
• CREATOR & AGENCY PARTNERSHIPS: Collaborate with external agencies and deploy top-tier creators in timely, authentic ways informed by social trends. (consumer, pro, PR)
• RETAILER-FOCUSED IMPACT: Develop social-first, retailer-specific programs that build awareness and support sales conversion.
• EVENTS & EXPERIENCES: Help create distinctive creator experiences that strengthen brand affinity & inspire organic advocacy.
• TRENDSPOTTING: identifying and staying ahead of emerging social media and influencer trends to ensure we are moving at the speed of culture.
• TURNING DATA INTO ACTION: champion a performance mindset, setting clear KPIs and measurement for all programs and leveraging data to optimize performance and maximize ROI. Leverage social listening and performance tools (Traackr/TARS) to deliver monthly reports with actionable insights, identifying gaps and opportunities.
• OPERATIONAL EXCELLENCE: Manage essential processes, including purchase orders, budget tracking, product orders, and inventory.
• COMPLIANCE: Ensuring appropriate management and enforcement of LUSA practices across all areas of advocacy.

What We Are Looking For:

Required Qualifications:

• Bachelor’s degree
• Minimum 4-6 years’ experience successfully guiding strategic marketing, branding, and product management.
• Understanding and appreciation of the Professional Beauty Industry and Professional Hair a plus
• Possesses ability to develop and implement long-term brand engagement strategies that directly contribute to business objectives.
• Demonstrates superior written and verbal communication skills. Capable of crafting compelling narratives, developing persuasive pitches, and communicating complex ideas clearly and concisely to diverse audiences (media, partners, internal stakeholders).
• Highly skilled at cultivating and nurturing strong, lasting relationships with journalists, editors, and strategic partners. Possesses a natural ability to connect with people and build rapport.
• Exhibits a keen eye for identifying emerging trends, potential earned media opportunities, and valuable partnership avenues. Takes initiative to pursue these opportunities without constant direction.
• Driven by measurable outcomes. Adept at defining KPIs, tracking campaign performance, analyzing data, and using insights
• Optimize strategies for maximum impact and ROI.
• Ability to travel domestically periodically (25%).

What’s In It For You: (HR TO COMPLETE)

• Salary Range: $Minimum-$Midpoint (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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