Manager, Advocacy and Influence - Biolage

Loreal; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K, Pension Plan

Hybrid work policy

Paid time off

Employee discounts

Job summary

L’Oréal USA is seeking a Manager, Advocacy and Influence for Biolage at 10 Hudson Yards. You will shape consumer and professional advocacy strategies, recruit and manage influencers, and coordinate with brand teams to drive awareness, engagement, and sales.

You will lead cross-functional partnerships, build creator relationships, and ensure programs meet KPIs and ROI. Occasional domestic travel is expected.

Qualifications

• Bachelor’s degree required.
• 4–6 years’ experience guiding strategic marketing, branding, and product management.
• Understanding of the Professional Beauty Industry is a plus.
• Proven ability to define KPIs, track performance, and optimize campaigns.
• Strong written and verbal communication with diverse audiences.

Responsibilities

• Develop and oversee influencer strategy with Brand Engagement Lead.
• Lead end-to-end influencer campaigns from casting to budget management.
• Foster creator and agency partnerships for timely, authentic content.
• Develop retailer-focused programs and social-first initiatives.
• Identify trends and provide actionable insights through data.

Skills

Brand engagement strategies

Leadership and collaboration

Communications excellence

Campaign measurement

Education

Bachelor’s degree

Tools

Traackr

TARS

Job description

Job Title

Manager, Advocacy and Influence - Biolage

Division: PPD

Location: 10 Hudson Yards

Reports To: Dir, Brand Engagement Lead – Biolage, Pureology, and Mizani

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach.

Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

What You Will Learn

As the Biolage Pro Advocacy & Influence Manager, you will develop and oversee the brand’s consumer and professional advocacy & influencer strategy in partnership with the Brand & Engagement Lead and Head of Marketing. You will create a cohesive approach aligned with L’Oréal USA and global frameworks, driving awareness, engagement, brand buzz, traffic, and conversions—with a primary focus on recruiting and retaining professional influencers and advocates.

• CONNECTION: Drive connection between the pro and consumer, building power duos to push the professional point of difference with consumers and drive desirability among pros.
• END-TO-END INFLUENCER CAMPAIGNS: Lead campaign execution (consumer & pro) from creator casting and contract negotiation through content review, budget management, and boosting. Influence and collaborate with key internal stakeholders, including brand marketing, media and global DMI teams. Manage relationships with external agencies and partners.
• CREATOR & AGENCY PARTNERSHIPS: Collaborate with external agencies and deploy top-tier creators in timely, authentic ways informed by social trends. (consumer, pro, PR)
• RETAILER-FOCUSED IMPACT: Develop social-first, retailer-specific programs that build awareness and support sales conversion.
• EVENTS & EXPERIENCES: Help create distinctive creator experiences that strengthen brand affinity & inspire organic advocacy.
• TRENDSPOTTING: identifying and staying ahead of emerging social media and influencer trends to ensure we are moving at the speed of culture.
• TURNING DATA INTO ACTION: champion a performance mindset, setting clear KPIs and measurement for all programs and leveraging data to optimize performance and maximize ROI. Leverage social listening and performance tools (Traackr/TARS) to deliver monthly reports with actionable insights, identifying gaps and opportunities.
• OPERATIONAL EXCELLENCE: Manage essential processes, including purchase orders, budget tracking, product orders, and inventory.
• COMPLIANCE: Ensuring appropriate management and enforcement of LUSA practices across all areas of advocacy.

Required Qualifications

What We Are Looking For:

• Bachelor’s degree
• Minimum 4-6 years’ experience successfully guiding strategic marketing, branding, and product management.
• Understanding and appreciation of the Professional Beauty Industry and Professional Hair a plus
• Possesses ability to develop and implement long-term brand engagement strategies that directly contribute to business objectives.
• Demonstrates superior written and verbal communication skills. Capable of crafting compelling narratives, developing persuasive pitches, and communicating complex ideas clearly and concisely to diverse audiences (media, partners, internal stakeholders).
• Highly skilled at cultivating and nurturing strong, lasting relationships with journalists, editors, and strategic partners. Possesses a natural ability to connect with people and build rapport.
• Exhibits a keen eye for identifying emerging trends, potential earned media opportunities, and valuable partnership avenues. Takes initiative to pursue these opportunities without constant direction.
• Driven by measurable outcomes. Adept at defining KPIs, tracking campaign performance, analyzing data, and using insights
• Optimize strategies for maximum impact and ROI.
• Ability to travel domestically periodically (25%).

What’s In It For You: (HR TO COMPLETE)

• Salary Range: $Minimum-$Midpoint (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement?

At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [e-mail]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

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