Director, Strategic Digital Marketing

Blue Raincoat Music; Los Angeles (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Blue Raincoat Music in Los Angeles is seeking a Strategic Digital Marketing Director to lead the development and execution of digital marketing strategies for our artists. You will partner with managers, labels, and DSPs to craft cohesive campaigns that build audiences and drive tour and release activities.

The role requires senior-level experience in music digital marketing, a proven track record of successful campaigns, and strong analytics.

Qualifications

• Significant experience in digital marketing within the music/entertainment/media industries at a senior level.
• Proven track record delivering successful digital campaigns for artists, releases, and tours.
• Strong relationships with DSPs including Spotify, Apple Music, Amazon Music, YouTube, TikTok, Meta, etc.
• Deep knowledge of audience development, fan engagement, CRM strategy, and social media growth.
• Experience managing artist campaigns across paid media, social, email, website ecosystems, coding.
• Strong analytical skills with data-driven strategy and reporting.
• Experience coordinating cross-functional campaigns with managers, labels, PR teams, live agents, promoters, and external partners.
• Excellent communication and stakeholder management with artists and executives.
• Proficiency in Meta Ads Manager, Google Analytics, email marketing platforms, CMS, and social analytics tools.

Responsibilities

• Develop and execute digital strategies to amplify artist stories and grow audiences.
• Collaborate with artists, managers, and labels for cohesive marketing campaigns.
• Coordinate with promoters and ticket companies for tour announcements and sales.
• Conduct regular digital audits to evaluate streaming and social performance.
• Support campaigns with innovative advertising and partnerships.
• Work with DSP partners on campaigns.
• Ideate and spearhead email campaigns.
• Foster interaction and collaboration among fans.
• Oversee build, maintenance, and optimization of artist websites.

Skills

Digital marketing strategy

Artist campaigns

DSP partnerships

CRM strategy

Email marketing

Social media growth

Analytics

Stakeholder management

Campaign management

CMS systems

Tools

Meta Ads Manager

Google Analytics

CMS platforms

Job description

Chrysalis Records/Blue Raincoat Music is a leading independent music company headquartered in London and New York. Along with our US partner Reservoir Media, we own the legendary Chrysalis and Tommy Boy catalogues, and we also represent artists through our management arm Blue Raincoat Artists, and publishing via Blue Raincoat Music Publishing.

The Position

We are seeking a Strategic Digital Marketing Director to join our Los Angeles-based team. This role will be a pivotal member of our management team, you will spearhead the development and execution of digital marketing strategies to elevate our artists and their music across online platforms, liaise with DSP partners and navigate artist’s social media as necessary. The role includes, but is not limited to, the following responsibilities.

• Develop and execute compelling digital strategies to amplify artist stories and grow their audiences.

• Collaborate closely with artists, managers, and labels to ensure cohesive marketing campaigns.

• Coordinate with promoters, live agents, and ticket companies to optimize tour announcements and ticket sales.

• Conduct regular digital audits to evaluate streaming and social media performance.

• Support campaigns, including innovative advertising and social media initiatives, alongside fostering strategic partnerships.

• Work directly with DSP partners on all campaigns.

• Ideate and spearhead email campaigns.

• Facilitate interaction and collaboration amongst fans.

• Oversee the build, maintenance, and optimization of artist websites.

Qualifications

• Significant experience in digital marketing within the music, entertainment, or media industries at a senior level.

• Proven track record of developing and delivering successful digital campaigns for artists, releases, and tours.

• Strong understanding and relationships with DSP’s including Spotify, Apple Music, Amazon Music, YouTube, TikTok, Meta, and emerging digital platforms.

• Deep knowledge of audience development, fan engagement, CRM strategy, and social media growth.

• Demonstrable experience managing artist and release campaigns across paid media, social platforms, email marketing, website ecosystems and coding.

• Strong analytical skills with experience interpreting streaming, social, and audience data to inform strategy and reporting.

• Experience coordinating cross-functional campaigns with artist managers, labels, PR teams, live agents, promoters, and external partners.

• Excellent communication and stakeholder management skills, with the ability to confidently work with artists and senior industry executives.

• Proficiency in relevant digital tools and platforms including Meta Ads Manager, Google Analytics, email marketing platforms, CMS systems, and social analytics tools.

Equal Employment Opportunity

Blue Raincoat is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We consider all qualified applicants without regard to age, race, ethnicity, color, religion, gender, gender identity, sexual orientation, national origin, disability, marital status, military status, or any other characteristic protected by applicable law. We believe that embracing diversity strengthens our culture, drives innovation, and contributes to our continued success.

If you require assistance or an accommodation in completing any aspect of the application process, please contact the Blue Raincoat Recruiting team at: [e-mail].